Brand Marketing Intern

Campaign Management

• Timeline & Checklist Ownership: This is where most of your week lives, the glue that keeps 4 brands from falling apart. Own campaign timelines and checklists across our four verticals. You're the person who knows exactly what's late and why.
• Cross-team Alignment: Act as the connective tissue between Brand and other teams (Growth, Design, Product, Business, Content, Data) so campaigns ship on time and without drama.
• KOL / Influencer / Community Management: Propose and manage partnerships with KOLs, influencers, communities, and KOC, from selection through briefing, to make sure booking quality and posting timelines actually hold up.
• External Stakeholder Liaison: Be the day-to-day point of contact for agencies and vendors: preparing briefs and reference materials, and consolidating feedback throughout the collaboration.

Paid Media & Channel Execution

• Paid Campaign Execution: This is how the work actually reaches people. Set up and manage promotion campaigns on Facebook, Google, and TikTok to maximize reach and engagement of brand content (videos, posts, vertical-specific campaigns).
• Emerging Channel Coordination: Work with vendors/agencies to run new communication channels, including Zalo ZNS, PR placements, display booking on news sites, seeding, and TikTok ads.
• In-app Amplification: Operate internal tools to schedule Push Notifications, In-app Messages, Display Banners, Themes, and Floating Buttons so users never miss the hottest campaigns, perfectly synced with what's live on social.
• Segment Targeting: Apply data logic to pick the right user groups for each message: right content, right eyes, right time.
• Channel Exploration: Keep an eye on new ad formats and platform trends across Facebook, TikTok, Instagram, and Zalo, and pitch us before our competitors get there first.

Brand Health & Performance Tracking

• Full-Funnel Monitoring: This is the proof behind every "it worked" (or didn't). Track top-funnel (Reach, Frequency, Engagement) and mid-funnel (DAU/DWL, App traffic) metrics to see how each campaign is actually landing.
• The "Rationale" Report: Compile clear, logical reports on awareness, social buzz, and brand health, and always explain the "Why": why did this ad or push note work (or flop)?
• Brand Tracking Management: Support end-to-end brand tracking: coordinating with research vendors on questionnaire design and fieldwork, and consolidating results across the funnel (top-of-mind, awareness, imagery, usage, consideration, and recommendation) to see the campaign impact on brand health over time.
• Competitive Intelligence: Support competitor and category research on positioning, messaging, and campaign moves to spot gaps and opportunities.
• Optimization Loop: Turn data into concrete suggestions for the Campaign Management and Content teams to improve the next round.

Rewards Program Support

• Catalog Management: This is where points turn into real stuff, on time. Help manage the rewards catalog, keeping it fresh, relevant, and always stocked.
• Redemption & Fulfillment: Monitor redemption rates and make sure rewards are actually delivered to users, not stuck in limbo.
• Product Collaboration: Support briefs to the Product team to revamp and build out rewards features on the app.

REQUIREMENTS

• Academic Background: Currently a student in Marketing, Business, Data Science, Economics, or a related field.
• Proven Hustle: A track record of running social pages, small-scale ads, or growing a community (even a university club). Bring your portfolio or case studies.
• Analytical Thinking: Comfortable with numbers and spreadsheets. You don't just see a "1.5% CTR," you ask why it's 1.5% and how to get to 2.0%.
• Data-Driven Mindset: You make calls based on evidence, not vibes, and use data to back your "Rationale" when a campaign wins or loses.
• Technical Savviness: Quick to learn tools such as Facebook Ads Manager, Google Analytics, internal CRM, or app-side dashboards.
• Project Management Muscle: You can juggle multiple campaigns, vendors, and deadlines without losing your mind (or your checklist).
• Attention to Detail: You know one extra zero in a budget or a broken deep-link can sink a campaign, so you double-check before hitting "Send."
• The "Channel Hunter" Curiosity: First to notice a new TikTok format, an algorithm shift, or a new way to reach users on Zalo.
• Communication Skills: You're the bridge: able to explain digital metrics simply to Creative and coordinate smoothly with vendors and Product.

BENEFITS

• Hands-on experience with real impact: Learn the A-to-Z of how a massive platform runs marketing across four brands at once.
• Creative freedom with support: Own your ideas and get feedback from experienced mentors across brand, growth, and design.
• A dynamic learning environment: Work across the full brand stack, from strategy and content to media, research, and product, not just one lane.
• Strong mentorship: Close guidance from your Brand Manager and cross-functional teammates to sharpen both your craft and your data instincts.
• Fast personal growth: Learn to balance creativity with data, storytelling with performance, and big ideas with execution.
• A work culture built on FRUIT values: Fast Growth, Responsibility, User-first, Integrity, and Team. We live by these, not just print them on a wall.
• A comfy, modern office setup: Where collaboration and creativity thrive in a relaxed atmosphere (and yes, we laugh a lot).

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

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