Principal 2D Artist

Responsibilities

• Lead and define the overall 2D art direction and visual quality bar for the game.
• Create the right and high-quality 2D game assets (characters, environments, props) that serve as benchmarks for the team.
• Drive strong " right design" thinking to improve clarity, usability, and player experience.
• Guide and elevate the team's output through feedback, art direction, and best practices.
• Use AI and relevant tools to accelerate ideation, iteration, and production.
• Collaborate closely with product, and engineering to ensure visuals support gameplay and user experience.
• Establish and refine art pipelines, workflows, and standards to improve efficiency and scalability.
• Iterate quickly based on feedback, with strong ownership over visual quality and delivery.

Requirements

• At least 6 years of experience in 2D art or illustration, with a proven ability to deliver high-quality visuals and guide team output.
• Strong understanding of composition, hierarchy, composition and readability.

Strong design thinking with the ability to create "right design" that improves clarity and player experience.

• Deep understanding of target audiences and player behaviour, with the ability to drive design decisions that align with user needs.
• Deep understanding of the casual game market and player preferences.
• Ability to mentor and guide other artists, with strong ownership and execution.
• Hands-on ability to produce top-quality assets and lead by example.
• Experience with game art pipelines, asset integration, and cross-functional collaboration.
• Proficient in using AI tools to enhance ideation, iteration speed, and production efficiency.

Benefits

• Supportive Learning Environment.
• Well-being and Personal Growth.
• Impactful Work in a Growing Industry.