Product Marketing Manager

The position

We are looking for a motivated and experienced Product Marketing Manager to join our team. This is a critical role responsible for driving the marketing strategy and execution for our DLC launches and supporting the Go-to-Market (GTM) plans. This role requires a deep understanding of PC and console game marketing, excellent cross-functional collaboration skills, and a passion for our products!

What you'll do

• Develop and implement comprehensive marketing campaigns to drive awareness, engagement, and sales for each DLC launch. Identify target audiences, key messaging, and marketing channels to maximize campaign effectiveness.
• Manage the campaign budget, ensuring optimal allocation of resources across various initiatives.
• Oversee the quality of marketing assets, including trailers, gameplay videos, social media content, and website updates.
• Collaborate closely with internal teams (PR, Community, Art, Development, Partnership) and manage external agencies to ensure alignment on marketing objectives.
• Establish and track KPIs to measure campaign performance and identify areas for improvement.

Who you are

• A strategic thinker with strong project leadership and operational excellence.
• Proven experience orchestrating large, multi-team, multi-channel marketing campaigns.
• Comfortable working with fast-paced timelines and high business impact.
• Strong communication skills to be comfortable with driving alignment across senior stakeholders and complex environments.
• Has a passion for storytelling, creative development and players.
• Experience bringing individuals and teams together to solve problems.
• Experience from working with PC and console games.