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Performance Marketing Analyst
mayflower (recruitee) · Limassol, Lemesos, Cyprus
About The Role
Mayflower is a technology company that alters the entertainment industry to a new level of perception and engagement.
We are developing a partner advertising high-load system with a large RPS, convenient and modern interface. We are growing exponentially and successfully implementing new technologies to accelerate this growth and the system as a whole.
Now we look for a Performance Marketing Analyst to join our Analytics Team.
Job Responsibilities
- Generate actionable insights to support Growth, Marketing, and Product teams in achieving business objectives;
- Analyze user acquisition funnels, conversion paths, retention cohorts, and monetization performance;
- Design, execute, and analyze A/B tests from hypothesis generation to final recommendations;
- Develop and maintain core growth metrics, dashboards, and reporting frameworks;
- Conduct deep-dive analyses to identify growth opportunities, bottlenecks, and optimization areas;
- Work with large datasets using SQL and Python to extract, transform, and analyze data;
- Evaluate marketing campaign performance across various acquisition channels, including paid advertising and affiliate traffic;
- Analyze attribution models and user tracking systems to improve marketing efficiency and measurement accuracy;
- Collaborate with Product Managers, Growth Managers, Marketing teams, Data Scientists, and Engineers to support data-driven decision-making;
- Participate in designing and validating tracking implementations, events, and analytics infrastructure.
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