Marketing Communication Manager

Key Responsibilities

1. KOL/Influencer Management

• o Identify, recruit, and manage KOLs/Influencers to amplify campaigns.
• o Develop influencer collaboration plans aligned with brand objectives.
• o Negotiate contracts, deliverables, and performance outcomes.

1. Marketing Communication Strategy

• o Develop and execute integrated marketing communication plans.
• o Ensure consistent brand messaging across all channels.
• o Monitor market trends and competitor activities to refine communication strategies.

1. Content Development

• o Oversee creation of content outlines, campaign messaging, and copywriting.
• o Collaborate with creative teams to ensure high-quality, engaging, and brand-aligned content.
• o Ensure all content is optimized for target platforms (social media, website, PR, etc.).

1. Coordination with KOLs/Influencers

• o Act as the key liaison between brand and influencers.
• o Oversee campaign briefing, alignment, and execution.
• o Track influencer content and measure ROI.

1. Collaboration with Performance Marketing Team

• o Work closely with performance marketing to align communication with paid media strategies.
• o Provide content direction to maximize engagement and conversion.
• o Analyze campaign data with the performance team to optimize future communications.