Editor, Branded Content

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.

The Economist Group’s global content marketing agency, EI Studios, creates thought-provoking content programs for multinational Fortune 500 companies, foundations, luxury brands and other organizations worldwide that are seeking to establish, deepen, or redefine their relationships with their target audiences.

This content ranges from reported articles to multimedia and interactive pieces like videos, infographics, digital slideshows, and multimedia digital experiences. Depending on the client’s objectives and the nature of the research, these content assets may be stand-alone deliverables or be part of a larger integrated program including events, media (advertising), and online content hubs.

Currently, we are seeking an Editor, Branded Content who will play a central role in helping to grow our branded content portfolio and ensure project delivery in the UK.

In this role you will be at the centre of a programme and work closely with our clients, the sales team and the creative strategy team to conceptualize and pitch solutions as well as execute, optimize and evaluate bespoke content programs.

How you will contribute

Collaborate with potential clients to understand client objectives and the goals of a content program

Develop innovative content programs that deliver on client objectives and create winning client proposals that outline and promote these content programs; ensure that sales-drafted client contracts include the appropriate deliverables, pricing and timelines once projects are sold

Set up clear metrics, in cooperation with internal partners, to evaluate the success of programs at the outset. Optimize programs by making adjustments to the content mix and distribution strategies during the span of the program to achieve the client’s objectives

Evaluate and select the most appropriate partners, contributors and vendors to help execute content programs, including the development of contracts and statements of work with those partners, contributors and vendors

Work closely with partners, contributors and vendors to ensure the highest-quality execution of content programs, including by editing written, visual, and multimedia content pieces

Conduct tight project management with expert client communication, detailed cost management and impeccable timeline delivery

Provide great client service with an eye to continuous client satisfaction

Additional Key tasks

Client proposal development

idea/topic generation in keeping with project objectives and target audience

pricing

client presentation

Project delivery

freelance writer sourcing and management

writing and editing of deliverables

quality control across client deliverables (written and visual)

cost management

Managing key client relationships

Setting and managing client expectations

Receiving and auctioning feedback

Change management

Bachelor’s degree required, advanced degree preferred. Relevant areas of study include but are not limited to journalism, economics, English, marketing and communications

Relevant work experience, in editorial/content

Strong writing and editing skills

Outstanding client presence, experience dealing with senior executives

Experience managing multiple projects and priorities simultaneously, managing to deadlines

Willingness to explore using AI

Experience managing outside contributors and vendors is a plus

Understanding of social media and other promotion and distribution strategies for content pieces is a plus

Ability to move quickly up the learning curve on any topic from business- and industry-related issues to new technologies; intellectual curiosity

Exceptional project management skills

Great presentation and communication skills, with an emphasis on diplomacy, relationship-building and stakeholder management

Ease in uncertain environments, flexibility, openness to change

Self-starter and a good team player with the drive to set and reach ambitious goals

High client satisfaction and retention

Strong creativity and high quality of content programs

Support of sales to win new business from clients

Contribution to the evolving growth strategy for the business

Fluent written and spoken English essential

Proficiency in Excel required

Proficiency in Word and PowerPoint expected. Experience in Google Slides valued

#LI-Hybrid

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.