CRM Manager (m/f/d)

Your responsibilities would include...

• Take ownership of our email marketing activities across all brands and continuously develop them further together with our in-house design and content team
• Create, manage, and optimize high-performing campaigns that strengthen customer relationships and support long-term growth
• Increase customer lifetime value through smart re-order, retention, and cross-selling initiatives
• Design and implement A/B testing strategies to continuously improve customer journeys and key repeat-customer KPIs
• Develop new ideas and initiatives to boost customer loyalty, for example through referral programs, loyalty incentives, or other retention measures
• Identify new target groups and translate insights into effective segmentation strategies and automated workflows
• Drive the strategic development and execution of lead generation measures across the customer lifecycle
• Explore and test new communication channels such as SMS or WhatsApp to create even more relevant and engaging customer experiences