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Head of Industry Media

Raketech Group Limited · Remote, you are expected to…

Manager LevelRemoteExternal listingfull-timeabout 1 month ago

About The Role

Join us at Raketech, the powerhouse in iGaming affiliate and performance marketing! 🚀 We’re searching for a passionate, quick-thinking Head of Industry Media to drive our vision forward. With our finger on the pulse of the industry, we’re propelling growth and innovation.

The Role

We are looking for a Head of Industry Media to own and grow Raketech's industry media platforms across multiple markets. This is a product-first role that ties different platforms together, develops the audience and builds the distribution engine that makes brands credible at scale.

As Head of Industry Media , you are expected to…

  • Own the vision and roadmap for the industry media platform across all markets
  • Lead the platform strategy by defining and maintaining the product standards across all geo properties
  • Manage product owners or site managers and ensure learnings are shared across teams
  • Carry out continuous in-depth audience intelligence
  • Set the distribution strategy, including identifying and developing new distribution channels
  • Build brand credibility and brand recognition
  • Set and enforce content quality standards
  • Enable cross-geo features and distribution
  • Brief and guide teams on editorial positioning
  • Evaluate and plan commercial strategies in collaboration with our commercial team
  • Stay up-to-date with competitors and identify differentiation angles and gaps
  • Set growth targets, own KPIs, report on performance to senior stakeholders and keep direct reports accountable

Success in this role means…

  • Creation of coherent and recognisable brand identities
  • Growing a loyal readership by creating credible sources of information
  • Creating a steady distribution engine to reach the right audience
  • Creating and leading an enabled and aligned team
  • Creating clear commercial propositions without compromising editorial credibility

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