Senior Social Media Manager

We're looking for a Senior Social Media Manager to join Pubity's Emerging Brands team - the home of our next generation of breakout brands: Old Friend Club , Try Each Other's , Dad Says Jokes , Filmseal and Fluffy .

These are the brands Pubity is growing into its next big stars and this role is right at the heart of that mission. You’ll own the full social lifecycle - idea → edit → publish → community → optimise, working closely with our social, production and freelance creator teams.

What you’ll do

Own the day-to-day channels

• Manage and grow Old Friend Club across TikTok, Instagram and YouTube.
• Maintain a consistent, recognisable brand presence that stands out in the scroll.
• Identifying creators to work with and opportunities to increase engagement.
• Oversee a team of social media admins managing day-to-day content across multiple brands.
• Track performance and iterate using analytics and social tools (retention, saves, shares, watch time, comments).
• Report regularly to the Emerging Brands Lead on content strategy, learnings and roll-outs.

Create and edit high-performing content

• Identify relevant trends early and translate them into content that fits.
• Know what to lean into, what to adapt and what to avoid.
• Edit social-first videos and assets (with strong pacing, hooks and platform-native style).
• Work confidently with fast turnarounds and reactive editing when trends move quickly.

Drive community management

• Oversee community engagement across all brands, reply, moderate and ensure tone of voice is always on-brand and appropriate.
• Craft captions and on-platform copy that’s witty, warm and culturally aware.

Help shape the future of our Emerging Brands

• Collaborate closely with the Emerging Brands Lead to develop new original format ideas across the portfolio.
• Contribute to bigger brand-building moments: influencer activations, merch launches, editorial campaigns, and partnership opportunities.
• Bring creative ambition to every brand - thinking beyond content calendars and into what could make each brand genuinely iconic.

What you'll bring

• Proven experience in social media management, with ideally 1+ years of people management experience.
• Hands-on experience growing social media channels and creating content.
• A strong creative eye and editorial instinct for what makes content stop the scroll.
• Deep platform knowledge across TikTok, Instagram and Facebook - you understand the algorithm and what drives performance on each.
• Strong editing skills across video and photo (Premiere Pro, Photoshop, Canva, or equivalents).
• Excellent copywriting and community instincts: engaging, witty and always brand-appropriate.
• A genuine interest in brand-building, you think beyond posts and into the bigger picture.
• Comfortable working at pace, juggling multiple brands, and adapting to frequent platform and cultural shifts.

Bonus if you have

• Experience working across entertainment, viral, or social-first media brands.
• Familiarity with Monday.com , social listening tools, and insights platforms.
• Experience with influencer marketing, talent management, or brand partnerships.
• Interest or experience using AI tools to support content workflows and creative testing.

We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As a leading Gen-Z social publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard.