E-commerce coordinator

About the role

We’re looking for a commercially driven and proactive E-Commerce Coordinator who constantly spots opportunities to improve our online store and customer journey. In this role, you’ll play an important part in optimizing conversion rate performance through website improvements, A/B testing, data analysis, and customer journey optimization.

Alongside this, you’ll be responsible for the day-to-day operational management of the webshop: ensuring product launches, website updates, merchandising, order flows, and all website content are always accurate, up to date, and executed with attention to detail.

What you’ll be doing

1. Website Optimization & Conversion Rate Optimization (CRO)

• Take ownership of ongoing website optimization and conversion improvements across the customer journey.
• Set up and analyze A/B tests, identify UX improvements, and optimize areas such as mobile experience, filters/sorting, account flows, and site speed.
• Use customer behavior, analytics, and performance data to identify opportunities for growth and optimization.
• Together with the E-Commerce Manager and SEO Specialist, support SEO and website optimization initiatives.

1. E-Commerce Operations & Support

• Manage the day-to-day operations of the webshop, including product launches, merchandising, and website updates.
• Coordinate product uploads, imagery, descriptions, and stock visibility to ensure the website is always accurate and up to date.
• Handle operational issues related to orders, discrepancies, and customer experience.
• Work closely with our logistics partner/warehouse to ensure smooth operational execution.

1. Website Content Management

• Execute page updates, collection launches, campaign pages, and promotional changes across the website.
• Lead bulk updates and merchandising improvements, including “Items You Might Like” and collection curation.
• Coordinate with marketing and design teams to ensure a cohesive and premium online experience.

1. Website Development Coordination

• Coordinate website development tasks and improvements together with our external developer.
• Translate business and customer needs into clear development briefs and help prioritize webshop improvements.
• Test and monitor new functionalities to ensure a smooth customer experience and strong website performance.

1. Data Management & Reporting

• Refresh dashboards and monitor key e-commerce and conversion KPIs.
• Analyze performance data and translate findings into actionable improvements.

1. Second Chances

• Support and optimize the operational flow of our Second Chances platform together with store teams and the e-commerce intern.
• Coordinate uploads, pricing, merchandising, and process improvements for the platform.
• Support the rollout and functionality of new tools that improve the Second Chances customer experience and operations.