Sales Development Representative, UK (Software Startup)

About Opply

Opply is modernising how scaling food and consumer goods brands buy ingredients, solving a £1 trillion market inefficiency that's been overlooked for decades.

Right now, SMB brands waste 70% of stock and pay 40% above market rate because they lack access to enterprise-level supplier networks and smart automation. We've built an AI-powered platform that changes this entirely: automated ordering, predictive forecasting, supplier matching, and embedded credit that lets brands sell before they pay.

We're a scaling , VC-backed by Index Ventures, Anthemis, and Chalfen Ventures , with unicorn angels from GoCardless, Flow.io , and Trouva . We've won StartUp of the Year and Supply Chain Specialists of the Year , and we're scaling fast across the UK and internationally.

This is category-defining work in a massive, underserved market.

The Role

As an SDR at Opply, you'll create new business opportunities with scaling UK food and consumer goods brands. You'll own the top of the funnel: prospecting, qualifying, and booking high-quality discovery meetings for the commercial team.

This isn't a script-reading role. You'll have open territory, real autonomy , and the backing to build outbound mastery in a fast-growth environment. If you're competitive, curious, and want to accelerate into an elite sales career, this is the role.

What You'll Be Doing

Pipeline Generation

• Prospect and engage UK brands through cold calling, email, LinkedIn, and industry events
• Book meetings with founders and operators at scaling food and consumer goods companies
• Build multi-channel sequences that break through noise and create genuine conversations

Discovery and Qualification

• Run discovery-style calls focused on operational pain, cashflow pressure, and supply chain challenges
• Qualify opportunities with precision: budget, authority, need, and timeline
• Set up high-quality handoffs to Account Executives with clear context and next steps

Market Intelligence

• Keep the CRM clean, accurate, and actionable (your pipeline is your reputation)
• Share insights from the market with Growth, Marketing, and Product to sharpen targeting and messaging
• Represent Opply professionally at industry events and in the broader market

What We're Looking For

You'll thrive here if you are

• Outbound-driven: You create your own pipeline. You don't wait for leads to come to you.
• A confident communicator: Clear, concise, and human. You sound like a peer, not a telemarketer.
• Naturally consultative: You ask smart questions, listen properly, and understand the buyer's world before pitching solutions.
• Commercially sharp: You speak credibly about value, outcomes, and what matters to scaling businesses.
• Resilient and consistent: Rejection doesn't slow you down. You're relentless in execution.
• High ownership: You take initiative, solve problems, and make things happen, even with ambiguity.

Experience we expect

• 1–2 years in sales or business development (B2B & SAAS experience strongly preferred)
• Track record of hitting or exceeding targets (consistent performance, not one-off wins)
• Interest or experience in food/consumer goods is a plus, but hunger and aptitude matter more

Why Now

Opply is at an inflection point. We're scaling with strong customer traction , scaling revenue, expanding internationally, and building out the commercial team to match our ambition.

You'll join early enough to have an outsized impact : shaping playbooks, owning territory, and growing into leadership as the business scales.

Training & Development

You won't be left to figure it out alone. We've built a structured development environment to turn high-potential sellers into confident commercial operators:

• Full onboarding programme with clear ramp expectations and success metrics
• Weekly 1:1 coaching and feedback loops to build consistency and confidence
• Classroom learning and role plays for discovery, objection handling, and deal progression

What You'll Learn Here

This role is a career accelerator. You'll develop skills that compound

• Outbound excellence: Multi-channel prospecting done right (phone, LinkedIn, email, events)
• Modern discovery: Combine qualitative insight with quantitative value logic to uncover real urgency
• Commercial fluency: Speak credibly about cashflow, operational efficiency, and growth readiness
• Market expertise: Deep understanding of the scaling F&B world (supply chain challenges, margin pressure, and what operators actually care about)
• Unshakeable confidence: Built through repetition, feedback, and high standards

What We Offer

• Competitive base salary (£35,000–£40,000) + uncapped OTE (Year 1 OTE £25,000)
• 25 days holiday plus UK bank holidays
• Flexible hybrid working (balance autonomy with collaboration)
• Regular team socials and global offsites to connect, collaborate, and celebrate
• Pension scheme