Head of Performance

We are Merlin Digital Partner , a leading consultancy specializing in IT and digital talent acquisition with over 10 years of experience. We have helped scale top companies such as Wallapop, Glovo, Banc Sabadell, and Factorial , among others.

Focused on humanizing and streamlining recruitment processes , our goal is to transform companies by bringing in top talent . We stand out for deeply understanding each partner’s reality , not only their needs but also their essence.

Our partner is a fast-growing healthtech company with HQ in BCN and more than 1000 employees.

The Mission

As a Head of Performance you will lead and scale multi-channel marketing efforts across Europe. This role is perfect for a data-driven leader who’s passionate about growth, performance, and managing high-impact teams. You'll be at the center of a fast-moving, cross-functional environment, crafting strategy, driving innovation, and delivering measurable results at scale.

The Role

• Performance Ownership: Lead and scale performance marketing activities across channels such as Meta, TikTok, Google, and others.
• Strategic Leadership: Define the overall strategy, oversee budget allocation, and drive execution across 10+ markets.
• Team Management: Lead, mentor, and grow a team of performance marketing specialists.
• Optimization & Testing: Design and execute testing frameworks, attribution models, and full-funnel optimization strategies.
• Cross-functional Collaboration: Work closely with creative, data, product, booking, and sales teams to drive end-to-end growth.
• Scalability & Tracking: Enhance automation, tracking systems, and performance reporting to support scaling efforts.
• Platform Partnerships: Collaborate directly with Meta, TikTok, and Google to identify and leverage new growth opportunities.
• Reporting: Present performance insights and results to senior leadership and key stakeholders.

What we are looking for

• Experience: 6+ years in performance marketing, with a strong focus on optimizing CAC, maximizing ROI, and driving revenue growth.
• Leadership: Proven ability to lead and develop high-performing teams.
• Channel Expertise: In-depth experience managing Meta, TikTok, Google Ads, and executing full-funnel growth strategies.
• Analytical Skills: Strong understanding of data analysis, attribution models, and media mix optimization.
• Tools: Hands-on experience with BI tools such as Tableau or Looker, along with advanced spreadsheet capabilities.
• Communication & Mindset: Clear communicator with a strategic approach and strong execution focus.
• Languages: Fluent in English and spanish

Nice to have

• Education: Degree in Engineering, Computer Science, or a related technical field, or equivalent practical experience.
• Industry Experience: Background in the beauty, wellness, or healthcare sector.
• Languages: Proficiency in one or more of the following languages: German, Dutch, French, Swedish, Italian, or Spanish.

What we offer

• Impact: Join a company where performance marketing is at the core of the business, driving overall success.
• Scale: Lead high-impact, large-scale campaigns across 10+ countries, strengthening our position as a leading DTC player.
• Support: Work alongside top-tier creative, development, and design teams, with strong support from Meta, TikTok, and Google.
• Culture: Be part of a dynamic and forward-thinking team focused on growth, performance, and delivering meaningful results.

• (This vacancy is 100% on-site in Barcelona)
• Are you ready for the challenge? Apply now!