E-Commerce Marketing Manager

Duties and Responsibilities

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Own sitewide campaign execution. Deliver all scheduled site changes on time and to spec - seasonal refreshes, new product launches, sale events, promotional mechanics, and homepage/collection merchandising updates. You are accountable for readiness, not just coordination.

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Build landing pages that support acquisition and retention. Partner with paid media, email/SMS, and lifecycle to produce landing pages that match the traffic source and the offer. Every page should have a stated hypothesis, a conversion goal, and a plan for measuring it.

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Lead a cross-functional pod. Work day-to-day with engineers, analysts, designers, and copywriters. Run the recurring campaign meetings, keep stakeholders informed without being asked, and escalate risk to the calendar early.

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Request, review, and approve site content. Write briefs designers and writers can act on. Hold the line on quality, brand voice, claims compliance, and conversion best practice before anything is published.

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Run QA against the calendar. Own pre-launch testing - links, mobile rendering, promo and discount logic, page speed, tracking and event firing, cart and checkout paths. Nothing ships untested.

Qualifications

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• 3–5+ years in e-commerce site management, digital production, or growth marketing execution within a D2C or retail environment.
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• Proven track record of managing end-to-end sitewide campaign launches, new product rollouts, and promotional mechanics.
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• Experience leading cross-functional pods or working directly with engineers, UI/UX designers, copywriters, and data analysts.
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• Deep hands-on experience with major e-commerce platforms.
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• Proficiency with landing page builders (Figma) and A/B testing/analytics tools (e.g., Google Analytics and others).
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• Solid understanding of URL parameters/UTMs, discount/promo logic, mobile responsiveness, pixel tracking/event firing, and page speed optimization.
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• Strong briefing and creative management skills- ability to translate marketing goals into actionable specs for designers and writers.
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• Excellent understanding of conversion rate optimization (CRO) best practices, UX design, and claims compliance.
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• Analytical mindset with experience establishing landing page hypotheses, setting conversion KPIs, and evaluating post-launch performance.
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• Extreme attention to detail and a "nothing launches untested" mindset.
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• Exceptional project management and calendar discipline; proactive communicator who escalates risks early.
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• Relentless focus on customer experience and brand integrity.

Preferred Qualifications

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• Hands-on experience building or tuning autonomous AI agents specifically for DTC e-commerce brands.
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• Proven leadership in Product Management, Technical Operations, or Digital Site Experience.
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• Understanding of beauty industry consumer queries (e.g., hair type diagnostics, ingredient compatibility, routine building).

Benefits

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Medical, Dental, Vision, Life Insurance

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• 401k plan
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Additional Opt-In Insurances

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• Vacation + Sick Time Pay
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• L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
• Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)
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Action Oriented

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Situational Adaptability

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Drives Results

Role-Specific Competencies to Emphasize

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Cultivates Innovation & AI Adoption

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Tech Savvy / Systems Architecture

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Collaboration & Cross-Functional Alignment

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Customer Focus

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• Optimizes Work Processes