Head of EACG Segment Strategy & Proposition

Company: 2201 United Overseas Bank (Malaysia) Bhd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

The Head of EACG Segment Strategy & Proposition will be responsible for defining, developing, and executing strategic initiatives and product propositions for the Emerging Affluent and Commercial & SME Group (EACG) segments within United Overseas Bank (Malaysia) Bhd, driving growth and market share.

• Lead the development and implementation of comprehensive segment strategies for EACG, encompassing market analysis, customer segmentation, competitive landscape assessment, and growth opportunities.
• Formulate and manage the end-to-end proposition lifecycle for EACG customers, including product and service development, pricing strategies, go-to-market plans, and performance monitoring.
• Conduct in-depth market research and customer insight analyses to identify unmet needs, emerging trends, and potential areas for innovation within the EACG segments.
• Collaborate closely with various internal stakeholders, including Product Management, Sales, Marketing, Digital, Risk, and Operations, to ensure the successful execution of segment strategies and propositions.
• Develop and monitor key performance indicators (KPIs) for EACG segments and propositions, providing regular reporting and actionable insights to senior management.
• Identify and evaluate potential partnerships or alliances that could enhance the bank's offerings to EACG customers.
• Drive innovation and digital transformation initiatives within the EACG segment, leveraging technology to improve customer experience and operational efficiency.
• Ensure all segment strategies and propositions comply with regulatory requirements and internal policies.
• Lead and mentor a team of professionals, fostering a high-performance culture and supporting continuous development.

Job Requirements

• Bachelor's degree in Business Administration, Marketing, Finance, Economics, or a related field. An MBA or other advanced degree is preferred.
• Minimum 10-15 years of experience in retail banking, commercial banking, or SME banking, with a strong focus on strategy, product development, or segment management.
• Proven track record in developing and implementing successful strategies and propositions for affluent, commercial, or SME customer segments.
• Deep understanding of the Malaysian banking landscape, regulatory environment, and competitive dynamics.
• Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with diverse stakeholders at all levels.
• Demonstrated leadership capabilities with experience managing and developing high-performing teams.
• Strategic thinker with strong commercial acumen and a results-oriented mindset.
• Proficiency in financial modelling and business case development.

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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