Senior Product Manager (f/m/x) - Media Planning & Fulfillment Tools

bonial helps you save time, money and paper!

We are a digital advertising partner for offline businesses - we support retailers in their marketing activities and help them find a new audience. Would you like to join and be a part of digitalisation of retail?

Bonial is part of Axel Springer SE and is disrupting the retail landscape as the leading "Drive to Store" partner in Germany and France. Through our platforms " kaufDA " and " MeinProspekt " in Germany, and “ Bonial ” in France, we connect millions of users with their favorite shops and brands—driving real impact every single day.

We are in the midst of an exciting growth phase, scaling fast and transforming the way people discover retail. At Bonial, we thrive in a high-performance, fast-paced environment fueled by motivated, results-driven individuals who are passionate about making a difference. If you’re looking to be part of a dynamic team that’s shaping the future of retail, we’d love to meet you.

bonial welcomes both full- and part-timers!

Your Role

You will own the product area within our Client Facing Platforms group, building internal tools and solutions that help Bonial deliver value to our retail partners at scale.

Your team focuses on Bonial Console: a set of internal tools that help plan content publication based on client contracts and monitor campaign setup. Your main focus area is the detailed media planning process — translating the requirements from client contracts (localisation, publication plan, click targets, overall runtime) into a detailed fulfillment plan that enables correct day-to-day operational workflow management.

With it, you'll hold a genuine mandate to rethink how Bonial turns client contracts into daily operations at scale. We're looking for someone who looks at how our internal operations run today and refuses to accept "that's just how it works" as an answer. Your job isn't to make the current process faster or better, it's to question whether it should exist in its current form at all, to build and champion something better. You'll need to be equally comfortable redesigning a screen and redesigning the workflow, the handoffs, and the assumptions that teams have been quietly operating on for years — then bringing engineering, operations, data, and leadership along with you.

You'll report directly to the Head of Product, with real license to challenge how things are done.

Your responsibilities

● Own and drive product strategy and roadmap for your area, making clear prioritisation calls, including what not to build

● Run continuous discovery of internal processes, tools, and users to map workflows, connections, and bottlenecks, and turn findings into a prioritised roadmap and clear user stories

● Size and validate ideas before building; maintain a prioritised backlog with clear rationale, owning the quarterly view for your domain head and C-level counterparts

● Lead the full product lifecycle: problem framing, scoping, shipping, measuring outcomes, and iterating

● Define success metrics and use data and experimentation to validate direction and guide decisions, not just report on performance

● Align stakeholders across Product, Business Operations, Engineering, Data, and leadership around a shared direction, building trust and clear expectations

● Present product updates, progress reports, and strategic recommendations to stakeholders and senior management

● Map workflows with department leadership and C-level stakeholders to find where time and capacity are lost, distinguishing quick wins from processes that need full redesign

● Drive product innovation by tracking industry trends and technology, and by embedding AI-driven approaches and tools into both the product and your own ways of working