Marketing Coordinator (Digital & Growth)

• 🎯 What You’ll Do
• 🔥 Digital Ads (Main Focus)

• Manage and optimize Google Ads campaigns (Search, Display)
• Conduct keyword research & improve ad performance (CTR, CVR)
• Monitor and optimize CPL, conversions, and budget efficiency
• Run A/B testing (ads, landing pages)

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• 📱 Social Media (Instagram & TikTok)

• Plan and execute content calendar
• Coordinate with content creators/designers
• Manage posting (Reels, short videos, carousel)
• Monitor engagement & basic community interaction

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• 🌐 Website (WordPress)

• Update and create landing pages
• Improve conversion rate (CTA, form, UX)
• Ensure SEO basics and performance

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• 📊 Lead Tracking & Optimization

• Track lead sources (Google Ads, IG, TikTok, Organic)
• Work closely with sales team to improve lead quality
• Ensure leads are properly captured into CRM (e.g. HubSpot)

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• 📈 What We Care About (KPIs)

• Cost per Lead (CPL)
• Number of Qualified Leads
• Conversion Rate (Landing Page)
• Google Ads performance
• 1–3 years experience in digital / performance marketing
• Strong in Google Ads (must-have)
• Familiar with Instagram, TikTok, and basic content planning
• Basic experience with WordPress
• Data-driven and able to work independently
• Comfortable working with limited budget but high impact goals

This Role is NOT

• Just posting content
• Just design work
• Purely strategy without execution

• 👉 You’ll be a hands-on growth executor
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• 💡 Why Join Us?

• Work directly with leadership (fast learning & exposure)
• Real impact on business growth (not vanity metrics)
• Opportunity to grow into a Growth / Performance Lead