Lead, Social Media
AirBorneo · Sarawak, Malaysia
About The Role
Responsible for AirBorneo's owned social and digital content channels and for the creative output of the Corporate Communications department. The role leads a team comprising two Designers, a Content Creator and a Copywriter, and is accountable for channel growth, audience engagement, content quality, brand consistency and first-line social community response across all owned platforms.
This role does NOT involve paid media strategy or commercial pricing promotions, which are directed by the Commercial Division through the Senior Marketing Manager; it is accountable for the creative execution and channel deployment of such campaigns. Any content touching on safety, incidents, operational disruption, regulatory matters or Government policy shall be referred to the Lead, Internal/External & Stakeholder Relations before publication.
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