Canada Associate Marketing Manager, Alpine

REPORTS TO : North America Marketing Manager, Alpine

BUSINESS AREA : Salomon CANADA, Marketing

LOCATION:   British Columbia, CANADA                                      

SCOPE OF WORK: All Salomon alpine categories (hardgoods, protective, apparel, bags)

OVERVIEW

The Associate Marketing Manager – Canada is responsible for bringing the Salomon Alpine brand to life across Canada by aligning regional marketing priorities with flawless execution. Reporting to the North America Marketing Manager, this role focuses heavily on the operational execution of trade marketing initiatives, consumer events, and regional sport & community programs.

While the North America Marketing Manager sets the overall strategy, the Associate Manager provides crucial local insights, trends, and feedback to inform and shape those plans. This is a highly execution-focused role requiring a dynamic individual who can manage in-store retail and trade presence, lead impactful event activations, and foster an authentic, freeride-focused local community of athletes, junior talent, and key opinion leaders.

ESSENTIAL DUTIES & RESPONSIBILITIES

1. Marketing Activation & Execution

• Act as the primary executor for Canadian marketing plans, translating regional priorities into tangible consumer-facing activations and product launches.
• Support localized Canadian media relationships and regional outlets, coordinating product seeding, local content opportunities, and ad placement delivery as directed.
• Actively observe and report on Canadian market trends, consumer feedback, and competitive landscape to suggest and inform future marketing strategies led by the Marketing Manager.

1. Trade Marketing Excellence

• Lead the regional execution of trade marketing programs, ensuring high-impact visual merchandising, window displays, and premium in-store presence at key Canadian retail partners.
• Shop Pro Training: Organize and deliver engaging product and brand training content for shop pros to build brand advocacy and ensure accurate retail storytelling.
• Commercial Activation: Drive sell-through by aligning launch priorities with localized retail activations, supporting early-season sales through impactful field presence.
• Own and communicate local shop pro incentive activations (ie, Endvr platform)
• Manage and execute Canadian “Rep Rider” program in collaboration with key Sales Force leaders.

1. Events & Brand Activations

• Own the planning, logistics, and execution of local resort partnerships, putting product on snow to drive consumer trial and demand and activating in key epicenters.
• Coordinate and execute trade events, consumer activations, and high-energy launch events from concept through to teardown, ensuring high brand standards.
• Co-own production and management of the Quality Ski Time Film Tour and execution of other brand owned North American events.

1. Sport, Freeride & Community Marketing

• Talent Scouting & Management: Actively hunt for fresh local talent, managing day-to-day relationships with Canadian ambassadors, junior athletes, and Key Opinion Leaders (KOLs) with a heavy focus on the freeride community.
• Coordinate localized team needs, inclusive of product distribution, asset collection, and developing ROI models for local ambassadors.
• Cultivate strong, authentic relationships with local ski clubs, freeride organizations, and key regional resorts.
• Work with internal stakeholders to communicate key initiatives including ESS product and new product launches to Athletes and KOLs ensuring consistent external communication.
• Facilitate Athlete event production and involvement (ie, Local athlete shoots, conferences, and attendance at brand events)

1. Tracking and Reporting

• This role is responsible for tracking and managing local sports marketing budget
• This role is responsible for tracking and managing local trade marketing budget
• Provide comprehensive reports on brand events, local athletes & ambassadors that can be utilized by internal and external stakeholders.

QUALIFICATIONS, SKILLS & COMPETENCIES

• Experience: 3–5 years of practical marketing and execution experience within the outdoor, action sports, or Alpine Ski industry.
• Education: Bachelor’s degree in business, Marketing, or equivalent combination of education and related experience.
• Remote Work & Discipline: Proven ability to work autonomously, maintain high self-motivation, and remain highly disciplined in a fully remote, office-free work environment.
• Execution Focus: A proven track record of taking a marketing plan and executing it flawlessly on the ground across retail, events, and community touchpoints.
• Trade & Retail Expertise: Solid understanding of retail marketing, in-store merchandising, and the ability to conduct professional product training for retail staff.
• Freeride & Ski Community Connection: Deep personal or professional connection to the Canadian ski community, specifically within the freeride scene, with the ability to identify relevant talent and KOLs.
• Technical Savvy: Ski tuning, ski mounting experience required, boot fitting experience a plus.
• Project Management: Highly organized and self-motivated, with the ability to manage multiple event timelines and retail activations simultaneously.
• Flexibility: Ability to work flexible hours (including weekends and holidays) and travel regionally to execute on-snow activations and support retail partners.

PHYSICAL DEMANDS & WORKING ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk and hear.  The employee is frequently required to sit, stand, and walk. The employee must occasionally kneel, stoop, crouch, twist, and lift to 30 pounds, with or without accommodations.

Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. This Job also requires driving and possession of a valid state issued Driver’s License.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.