Account Executive - Account Management & New Business, Commerce Media (Carter)

What You’ll Do

Account Management & Growth

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Own and grow a portfolio of strategic accounts across retail media, commerce media, brand, and agency relationships, driving net revenue retention and expansion.

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Serve as a trusted advisor and strategic partner to key client stakeholders on commerce media strategy, onsite and offsite activation, closed-loop measurement, and AI-driven optimization.

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Lead structured business reviews, joint account planning, and executive-level performance conversations that surface and close upsell and expansion opportunities.

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Partner cross-functionally with solutions consulting, product, and engineering to ensure clients are hitting their goals and are positioned to scale on the platform.

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Translate client goals into new use cases and roadmap features across Carter’s platform, including unified activation, optimization, reporting, and measurement capabilities.

New Business

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Prospect, develop, and close net-new opportunities with retailers building commerce media networks, brands seeking unified cross-channel activation, and agency partners managing commerce media at scale.

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Own the full enterprise sales cycle: from targeted outreach and discovery through technical scoping, commercial proposal, negotiation, and close.

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Build a strong, qualified pipeline through outbound prospecting, industry events, strategic referrals, and existing network relationships.

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Lead RFP responses and tailored discovery-to-proposal processes, connecting Carter’s capabilities to measurable commercial outcomes for each prospect.

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Represent Carter externally as a category expert across meetings, events, and industry conversations; helping shape how the market understands the commerce media OS opportunity.

Cross-Functional Leadership

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Partner closely with product, solutions consulting, data/analytics, and leadership to deliver exceptional client outcomes and an excellent pre- and post-sale experience.

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Bring structured market intelligence into the organization; competitive dynamics, buyer objections, emerging use cases; to inform product priorities, positioning, and GTM strategy.

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Maintain rigorous pipeline hygiene: accurate CRM records, revenue forecasting, and account plans with clear next steps and rationale.

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Help Carter scale its commercial motion by contributing ideas, feedback, and best practices as the team grows.

Who You Are?

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4+ years of experience in a client-facing commercial role (sales, account management, business development) with demonstrated ability to both expand accounts and close new business.

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Deep domain knowledge in retail media, commerce media, adtech, or programmatic: you understand how retailers monetize audiences, how brands plan media across RMNs and DSPs, and how agencies navigate both.

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Proven track record of managing complex, multi-stakeholder sales cycles and exceeding revenue targets in a competitive adtech or media technology environment.

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Strong executive presence and communication skills: you can simplify a complex technical product story for a CMO, a Head of Retail Media, or a VP of Monetization with equal confidence.

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Excited to help build a category-defining company at the earliest stage: you’re energized by ambiguity, ownership, and the opportunity to leave fingerprints on how this company scales.

Nice to have

• Experience working with or selling into retail/commerce media networks, brands, or agencies.
• Familiarity with onsite, offsite, in-store and social activation, closed-loop attribution, or holistic multi touch commerce measurement.
• Experience navigating enterprise deals with ARR of $500K+ and multiple buying stakeholders (technology, marketing, finance, legal).
• Existing relationships with Heads of Retail Media, VP of Monetization, Chief Digital Officers, or agency commerce leads.