Deputy Vice President, Cross Border & Commercial Enablement

Cross Border Product & Network Excellence

• Product Development & Enhancement: Lead the development and evolution of the Cross Border product portfolio.
• Network Strategy & Governance: Establish and grow a robust ecosystem of network partners and suppliers to deliver market-competitive speed, cost, and reliability.
• Negotiate and manage Service Level Agreements (SLAs), ensuring disciplined review cycles.
• Implement performance scorecards and accountability frameworks for all suppliers.
• Execute data-driven supplier optimization as required.
• Service Governance & Competitiveness: Define quantifiable service benchmarks for critical trade lanes.
• Continuously drive improvements in cost-to-serve and operational delivery performance.
• Ensure the product offering maintains a competitive edge within key corridors.

Process and Systems Enablement

• Operational Scalability: Develop and implement standardized, scalable workflows and operating frameworks.
• Cross-Functional Alignment: Enhance coordination and collaboration among Product, Operations (Ops), Business Development (BD), and Customer Experience (CX) teams.
• Execution Efficiency: Identify and drive system or tool enhancements to boost execution efficiency.
• Data-Driven Management: Instill a discipline of data-driven product management across the function.

Commercial Growth & Go-To-Market

• Strategy Co-Development: Partner with BD leadership to formulate the commercial Go-To-Market strategy.
• Monetisation: Define effective pricing and packaging frameworks.
• Revenue Expansion: Drive Monthly Active User (MAU) growth and expand revenue across all product categories.
• Targeting: Identify and focus on priority customer segments and vertical plays.

Commercial Enablement & Performance

• Organisational Structure & Clarity: Strengthen the BD organisation by integrating key capabilities:
• Dedicated Lead Generation function.
• BD representatives covering Cross Border, Domestic, Supply Chain, and Ad Sales.
• A Customer Success function focused on customer onboarding support.
• Role Definition: Establish clear role charters and handoff procedures.
• Efficiency: Reduce friction and accelerate the time-to-revenue for new customer onboarding.
• Performance Measurement: Develop comprehensive KPI frameworks for Lead Generation, BD Representatives, Customer Success, and Sales Account Management.
• Focus on driving growth in revenue, MAU, share-of-wallet, and onboarding velocity.
• Instill a culture of performance visibility and accountability.

Requirements

• Degree in Business, Operations, Logistics, or related field
• 10+ years in logistics, cross-border e-commerce, or freight ecosystems.
• Strong negotiation capability across international markets.
• Business-level Mandarin proficiency to work with PRC logistics player
• Experience working with PRC logistics players.
• Existing relationships within consolidator ecosystems.
• Exposure to cross-border ecommerce flows.
• Ability to travel for business independently