CRM Manager

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.

Perfect for those who aim to

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• Plan and execute CRM campaigns across Casino and Sportsbook verticals (email, SMS, push notifications, etc.);
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• Manage promotional calendars including bonus campaigns, free bets, tournaments, gamification mechanics, and seasonal offers;
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• Support full player lifecycle activities (acquisition activation, retention, reactivation);
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• Build and maintain advanced customer segmentation strategies based on behavioral and transactional data (casino activity, betting behavior, deposit patterns);
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• Design and execute A/B tests to optimize engagement, conversion, and retention metrics;
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• Monitor daily campaign performance and conduct regular auditing of CRM activities;
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• Track and analyze key CRM KPIs (GGR impact, retention, ARPU, engagement metrics);
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• Generate reports and provide actionable insights to improve CRM performance across both verticals;
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• Process and prioritize requests from internal stakeholders;
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• Collaborate closely with Product teams during new GEO launches and feature rollouts;
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• Formulate requirements for CRM enhancements and refine existing processes;
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• Work hands-on with CRM automation tools (Optimove, Smartico , Customer.io or similar);
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• Take ownership of CRM processes and combine hands-on execution with future leadership scope, as the CRM team is currently being built, with a planned grade review to Lead level.

Experience you’ll need to bring

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• 3+ years of hands-on CRM experience in the iGaming industry (Casino and Sportsbook);
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• Strong understanding of bonus mechanics, free bet logic, player lifecycle funnels, and engagement strategies;
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• Proven experience in segmentation and personalized communication strategies;
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• Practical experience with CRM automation platforms (Optimove, Smartico , Customer.io or similar);
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• Strong analytical skills with the ability to extract actionable insights from large datasets;

• Upper-Intermediate English (B2+) — confident spoken and written communication for day-to-day collaboration in an international environment.

It’s a perfect match if you have those personal features

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• Strong attention to detail and commitment to delivering high-quality campaigns;
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• Analytical mindset with a data-driven approach to decision-making;
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• Excellent organizational, time management, and prioritization skills;
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• Proactive attitude and ability to thrive in a fast-paced environment;
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• Passion for improving customer engagement across diverse industries and business domains.

Our clients offer competitive benefits to support your professional and personal growth, including

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• Health & Wellness Focus;
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Global Medical Coverage;

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Growth Opportunities;

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• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
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Performance-Driven Rewards;

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• Dynamic Work Environment.
• Apply and let your growth journey begin.