CRM Manager

Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience.

Perfect for those who aim to

• -
• Design, launch, and optimise end-to-end CRM journeys (Welcome, Retention, Reactivation) across multiple channels;
• -
• Knowledge of core CRM metrics and understanding of how to improve them;
• -
• Own and execute a localised CRM strategy focused on increasing Player Lifetime Value (LTV), retention, and reducing churn;
• -
• Define and evolve customer segmentation (behavioural, value-based, lifecycle) to enable highly targeted promotions;
• -
• Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle;
• -
• Propose, test, and scale new promotional mechanics, offers, and communication based on data;
• -
• Own campaign planning and execution across channels, ensuring high quality, consistency, and performance;
• -
• Deep dive into key CRM performance metrics;
• -
• Translate data into actionable insights to improve communication strategy and bonus efficiency;
• -
• Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.

Experience you’ll need to bring

• -
• 2+ years of experience in CRM or Lifecycle Marketing, ideally in iGaming;
• -
• Proven experience designing and executing CRM campaigns across the full lifecycle (onboarding, retention, reactivation);
• -
• Strong understanding of business KPIs (e.g., NGR, Active Days, Churn Rate, ARPU), with the ability to translate data into actions;
• -
• Proven experience with CRM and performance tracking tools (Tableau or similar);
• -
• Understanding of segmentation strategies (behavioural, value-based, lifecycle);
• -
• Strong interest in gamification and player psychology, with a clear understanding of user engagement drivers;
• -
• Experience working with cross-functional teams (Product, Marketing, Analytics) and aligning CRM initiatives with broader business goals;
• -
• Upper Intermediate English (spoken and written).

It's a perfect match if you have those personal features

• -
• Creative, out-of-the-box thinking;
• -
• Strong communication and execution skills;
• -
• Ability to manage multiple priorities;
• -
• Data-driven mindset;
• -
• High ownership, you take responsibility for outcomes, not just tasks.
• Apply, and let your growth journey begin.