Marketing Content Specialist, Consultant - B2B

The Creative Studio team is looking for a Marketing Content Specialist, Consultant - B2B with expertise in content development who will help Blue Shield achieve its growth, retention, and member satisfaction goals. This role will work closely with the Commercial Marketing Strategy team, Creative Studio colleagues, Designers, Product Managers, Sales and Account Management, and subject matter experts to articulate the value of organizational capabilities and health plan benefits to B2B audiences (brokers, consultants, employer groups), through a variety of channels including websites, direct mail, email, text feeds, and newsletters. This position will have primary focus on our Small Business and Middle Markets segments within Commercial lines of business.