Digital Media Specialist

Job Summary

The Digital Marketing Specialist is responsible for planning and executing digital marketing strategies and driving brand awareness online, via paid and organic client acquisition tactics.

Job Description

ESSENTIAL JOB FUNCTIONS

The statements on this job description are intended to describe the general nature of level of work being performed by incumbents. They are not an exhaustive list of all responsibilities, duties, and skills required by all incumbents.

• Plan and execute digital marketing communication strategies that align with the brand’s business objectives
• Develop brand’s online presence and identity
• Develop social media strategy including competitive analysis as well as guidelines and best practices
• Define budget recommendations for digital and online advertising
• Provide metrics to measure success of campaigns
• Manage online ad expenditures with reporting and performance analysis
• Coordinate research including surveys and focus groups

SKILLS

• Creative Design and Illustration
• Must be highly proficient in spoken and written English
• Ability to proofread and edit documents and write copy for advertisements
• Optimization of web site and Facebook page for maximum conversions
• Search Engine Optimization
• Active listening
• Critical thinking

EDUCATION, KNOWLEDGE, & EXPERIENCE

• Education – Bachelors in Communication, Marketing, Advertising, Journalism or related field
• Knowledge of Microsoft Suite, Adobe Suite, Google Analytics, web site design and video production and editing.
• 2 years’ experience in digital marketing implementation, website design, and social media or 3 years of hands-on experience in digital media.
• A professional portfolio will be expected at time of interview.