B2B Marketing Manager

At least 3 years of proven track record in B2B marketing in terms of strategic development

and inbound marketing achievements

 Master/Bachelor degree and passion with marketing, business administration, business

development

 Experience with content marketing or marketing automation is highly preferred

 Knowledge around B2B marketing tech (Customer Life and Tech (as eg Google Analytics,

Mixpanel, Marketing Automation SW etc)

 Fluent in English verbal and written

 Fluent in one or more of EasyPark market language is a big plus: Scandinavian languages,

Italian, German, French, dutch or Spanish

 Experience from working in international matrix organisation, the broader geographical

footprint the better who demonstrate strong navigation and organization competence in a

multi-cultural and matrix organization

 You are ambitious, proactive and obsessed with a start-up culture (even though EasyPark is

no longer a start up) and thrive in a fast-paced environment

 Caring and helpful – you can always put a smile on people around you

 Reliable – Keep your word and deliver your promise. Develop and maintain In-bound/account based marketing strategy for the group

 Develop and constantly refine on-boarding and retention initiatives

 Execute B2B content strategy, editorial, and optimization PoV with defined content

production agency for B2B audience

 Develop a deep understanding of our market, customers and competitors though sales

insight, market research and competitive analysis in order to support product

roadmap/strategy formulation

 Develop overall B2B marketing opportunity and leading the execution in collaberation with

product and sales organization

 Develop product positioning and messaging that differentiates our products in the market

and ultimately drives demand in line with the brand guidlines, acting on the arenas defines as

relevant for the sweetspot from time to time

 Communicate a market position that is differentiated, clear, defensible and monetizable in

the arenas defined in the market communication strategy

 Arm sales (direct and channel) with the knowledge and tools they need to be successful

through the creation of dynamic presentations, sales sheets, white papers, solution

overviews , case studies and other relevant content

 Synchronizing with other teams to a successful execution of the product launch plan

(campaign assets, including: launch calendars, presentations, timelines and documentations

are owned by the PMM) At EasyPark we expect a lot. However, not in the old-fashioned way of us telling you what to do, but in expecting your ideas, initiatives, hard work and commitment to contribute towards our common goals together with us. We are a driven team with big goals, so we seek individuals who are truly passionate about their work and possess entrepreneurial spirit to overcome challenges and deliver even in the face of difficulty. In teams as we build them, for the right person, working will become a fruitful and personally enhancing journey.