Lifecycle Marketing Coordinator

The Lifecycle Marketing Coordinator will support the lifecycle team in executing and optimizing lifecycle marketing campaigns across a range of channels to drive customer/runner engagement and retention for Favor Delivery. Reporting to the Lifecycle Marketing Manager , this role will help execute lifecycle campaigns and contribute to testing, analysis, creative development, and reporting. Channels will include email, push notifications, in-app messaging and other emerging channels. The ideal candidate is a curious, analytical, and detail-oriented marketer who’s eager to learn, and is excited to grow their career in a fast-paced, high-impact environment.

What you'll do

• Support execution and optimization of lifecycle marketing campaigns across channels such as email, push notifications, and in-app messaging, ensuring timely launches and accurate targeting.
• Support campaign builds by refreshing or configuring components based on solution designs provided by marketing operations team specialists.
• Support in pulling data and reporting on campaign performance on a weekly, monthly and quarterly cadence.
• Support the maintenance of the CRM calendar, ensuring all campaigns align with key product launches, promotions, and customer lifecycle stages.
• Craft and submit clear and concise creative briefs to support lifecycle campaigns.
• Collaborate & build strong cross-functional relationships (e.g., Creative, Marketing Operations, Analytics, and Product) to support campaign planning, asset development, and delivery.
• Support the QA process for campaigns before deployment to ensure proper rendering, links, personalization, and message accuracy across all devices and platforms.
• Stay informed on CRM best practices and trends, helping the team identify new opportunities to improve campaign performance and user experience.
• Participate in brainstorming sessions for new creative concepts, test ideas, and campaign initiatives.

Skills you have

• Bachelor’s degree or equivalent experience.
• 0 - 1 years of experience working on lifecycle marketing campaigns, either in-house or at an agency (including working on lifecycle operations and reporting out on lifecycle campaign performance).
• Comfortable working with campaign performance data and making sense of metrics like OR, CTR, sessions, and conversion rates.
• Experience with ESPs and tools like Braze, Branch (or similar tools) and familiarity with coding languages such as HTML or Liquid (or similar dynamic content languages).
• Experience with project management tools (such as Asana, JIRA, Airtable).
• Experience with Excel/Google Sheets; familiarity with BI tools like Looker, Tableau, or Power BI is a plus.

Who you are

• Organized and detail-oriented, with strong time management skills and ability to meet deadlines.
• Eager to learn and grow in a fast-paced marketing team.
• A strong communicator who works well with cross-functional partners.
• Self-motivated and resourceful—you ask smart questions, take initiative, and follow through.
• Excited by data, creative experimentation, and solving real business problems through marketing.