Marketing Operations Specialist

• Utilize data, complex logic and coding to develop, QA and execute one-off email/push communications and
• automated marketing campaigns. Effectively set up and deploy promotions and offers for customers and

Runners

What You'll Do

• Contribute to the execution of marketing initiatives; develop and optimize customer, Runner, and store partner communications across email, push, SMS, and in-app channels.
• Ensure campaigns are strategically aligned, delivered on time, and continuously improved through data-driven insights.
• Architect technical solutions for complex marketing scenarios to support new initiatives and improve existing processes; build and test solutions independently; ensure accuracy and alignment with campaign requirements.
• Independently perform end-to-end QA on customer and Runner campaigns; validate logic, segmentation, personalization, and discounts across all channels; resolve basic issues and escalate more complex problems when needed.
• Independently support the setup and verification of advanced testing agendas across customer and Runner communications; validate targeting, logic, and campaign behavior.
• Partner with the lifecycle marketing and business analytics teams to troubleshoot issues and ensure testing is completed on time.
• Investigate and respond to more complex inquiries from the support team including issues related to lifecycle communications, promotions, and campaign setup; collaborate with cross-functional partners as needed and ensure escalated issues are resolved accurately and efficiently.
• Contribute to documentation with creation and updating of process guides for campaign execution, QA, and testing; ensure documentation is clear, accurate, and accessible; identify areas where updates are needed as tools and workflows evolve.
• Track and report on channel-level performance of lifecycle marketing and promotional initiatives.
• Provide clear summaries and recommendations for improvements; ensure reporting is accurate, consistent, and actionable.
• Collaborate with cross-functional teams to execute campaigns across customer and Runner communications; validate builds against requirements, troubleshoot issues, and ensure execution aligns with strategy and creative intent.
• Collaborate with product and engineering teams to provide feedback on new tools and functionality; assist with testing and share insights from campaign execution to ensure solutions meet marketing needs.
• Share knowledge with peers; document learnings, answer questions, and collaborate closely during campaign builds; contribute to a culture of shared learning and offer support on tooling, QA, and process execution as needed.
• Perform other duties as assigned.

Skills You Have

• A relevant degree or comparable formal training, certification, or work experience
• 5+ years of experience in a marketing or technical role including experience in systems integration,

• CRM/email marketing, developing marketing campaigns in Braze or comparable CRM platform, and
• creating emails using HTML; technology / app experience highly preferred

• Strong knowledge of audience segmentation and database concepts with ability to apply them to campaign builds; strong technical skills (HTML & database fundamentals) and marketing knowledge; strong writing and communication skills with ability to collaborate cross-functionally
• Ability to thrive in a technically focused role with increasing independence and effectively blend technical skills and marketing knowledge to execute campaigns; strong problem-solving and cross-functional communication skills
• Proactive mindset with strong problem-solving skills and ability to take ownership of projects; ability to learn quickly, troubleshoot effectively, and apply solutions with increasing independence
• Flexible and adaptable with ability to manage multiple projects under pressure and meet tight deadlines; ability to consistently maintain quality and balance shifting priorities
• Team player with the ability to work independently and take ownership of projects; ability to contribute to a collaborative, high-performing team; ability to foster a positive, team-oriented environment

Who You Are

• Sit for an extended period of time
• Hand / finger dexterity
• Work extended hours