Founding Growth Marketer

About the Company

They help home services businesses — HVAC contractors, plumbers, electricians — capture, qualify, and book leads 24/7 with AI agents. When a homeowner's AC breaks at 11pm on a Friday, they pick up the call. When a plumber is on a job and can't answer an inquiry, they handle it. Venture-backed, early-stage, going after one of the largest underserved markets in software.

About the Role

You'll be the first dedicated growth marketing hire, reporting directly to the CEO. Your north star: qualified inbound demo requests per month. You'll own the full growth stack — content, paid acquisition, email, SEO, partnerships, events — and build the systems that compound over time. No playbook. Full ownership. Real impact.

What You'll Own

• Inbound demand generation — own the full funnel from awareness to demo request across all channels
• Paid acquisition — build and optimize Google Ads and paid social campaigns with clear ROI accountability
• Content and social — create and distribute content across LinkedIn, YouTube, Instagram, and other relevant channels; produce or direct short-form video, audio, and image assets
• Email and SMS — run lead magnet and nurture campaigns leveraging existing database and industry contacts
• SEO and AI search optimization — optimize for traditional search and emerging AI-driven discovery (ChatGPT, Perplexity, Google AI Overviews)
• Industry partnerships — manage and expand existing relationships with trade influencers and industry networks; develop new channel partners
• Events and sponsorships — own presence at trade events, webinars, and podcast sponsorships
• Product-led growth — partner with the Head of Product to build marketing loops into the product itself
• Attribution and reporting — track, measure, and reallocate budget fast when something isn't working
• AI-powered systems — build automated marketing workflows that get smarter over time, not one-off campaigns that need to be rebuilt from scratch

What We're Looking For

• 3+ years in a growth marketing or demand generation role at a B2B growth-stage company or early-stage startup
• Proven track record driving measurable pipeline growth — we'll ask for specifics
• Hands-on experience running paid acquisition (Google Ads and/or paid social) with budget ownership
• Strong command of email marketing and marketing automation
• Data-driven operator — you can build a dashboard, read attribution data, and make fast budget calls
• Daily user of AI tools — not just for copy, but for workflows, automation, and speed
• Ability to travel to the USA occasionally; a U.S. visa is required

Nice to Have

• Experience with AI image, video, and audio generation tools
• Familiarity with Claude, Zapier, Framer, Mailchimp, Calendly, or HubSpot
• SEO experience including AI search optimization (GEO/AEO)
• Experience marketing to or selling for blue-collar or home service audiences
• Strong design sensibility and experience working within brand guidelines

What's on Offer

• Competitive base salary with performance pay upside
• Meaningful equity in a high-growth seed-stage company
• Unlimited PTO with an expectation of at least 20 days per year
• Fully remote
• Direct access to the founding team from day one