Creative Design Lead

The Job

At STICHD, we bring brands to life through bold ideas, sharp execution and strong collaboration. From global campaigns to retail environments and digital experiences, our work shows up wherever our brands connect with consumers.

We’re looking for a Creative Design Lead to lead our multidisciplinary design studio and shape how our brands come to life across every touchpoint. This is a hands-on leadership role in which you combine creative direction, team development and operational oversight—translating strategy into impactful design together with a talented team of designers.

Your Mission

As Creative Design Lead, you lead a studio of 2D and 3D designers and play a key role in shaping how our brands show up across campaigns, retail, digital and other brand touchpoints. You connect brand and business strategy to creative execution, guide projects from concept to delivery, and continuously raise the standard of design across the studio. Working closely with the Creative Director and cross-functional partners, you ensure our creative output is distinctive, consistent and always true to the brand.

• Lead, inspire and develop a multidisciplinary creative team across graphic, digital, campaign and spatial design;
• Translate brand strategy and briefs into clear visual direction, design systems and compelling storytelling;
• Partner closely with the Creative Director to define, elevate and safeguard creative direction and design quality;
• Oversee projects from first idea to final execution, balancing creative ambition with timelines, resources and business needs;
• Coach and mentor designers at different levels, building a collaborative, high-performing and growth-oriented studio culture;
• Manage workflow, priorities and resources, while continuously improving ways of working across the studio;
• Collaborate with category, marketing and product teams to deliver cohesive, brand-aligned creative solutions;
• Present creative concepts and rationale clearly and convincingly to senior stakeholders and external partners;
• Stay ahead of trends in fashion, retail and design, translating insights into relevant creative opportunities;
• Champion innovation in tools and processes, including AI, motion and 3D, to boost quality and efficiency.

Your Talent

• A Bachelor’s degree in Graphic Design, Communication Design, Visual Design or similar—or equivalent experience and 8+ years of experience in design, including at least 3 years in a leadership role within a brand, agency or retail environment;
• Proven experience leading teams and delivering work across 2D and 3D design;
• Strong leadership skills: you set direction, give clear feedback and know how to get the best out of people
• A strong portfolio spanning campaign, retail and digital work, from concept to execution;
• Excellent visual taste and attention to detail, combining strong concepts with refined execution;
• Experience working in a complex, multi-brand environment is a plus;
• Confidence working with cross-functional stakeholders and translating creative thinking into clear decisions;
• A strategic mindset that connects brand, business and consumer insight;
• Strong communication and presentation skills—you know how to tell a clear and compelling creative story;
• Well-organised and comfortable managing multiple priorities in a fast-paced environment;
• High proficiency in Adobe Creative Suite and Figma, with familiarity with motion and 3D workflows;
• Curiosity for innovation, digital craft and emerging tools, including AI;
• Fluent in English; Dutch is a plus.

• This role is based in Den Bosch, the Netherlands. Working remotely from other countries is not possible.
• To apply for this role, you must already have the legal right to work in the Netherlands. We will not apply for work or residence permits.

We Offer

You’ll join an ambitious and collaborative environment where creativity, brand thinking and execution come together. In this role, you’ll have the opportunity to shape visible work across multiple brands, markets and consumer touchpoints—while helping build a strong creative team and culture

• Our salaries are based on 38 hours per week, but fulltime work is 40 hours per week. Instead, you c hoose between a lot of holidays; 40 per year ór choose for a 40-hour salary per month with still 28 holidays. You can switch every six months;
• Annual bonus scheme ;
• New hires (introduction) days ;
• Great offer of e -learnings and a training offer for personal development;
• Enough free fruit for you daily vitamins;
• Provided lunch for low cost;
• Choose between lease-bike, NS Business Card or travel by car for € 0, 25 per km (>10km).
• 8% holiday allowance, employee insurances and a good pension scheme;
• Employee discount on the PUMA, Levi’s , Fuelforfans and BMW Lifestyle websites;
• Hybrid working. On fulltime basis 3 days in the office and 2 days at home (incl. allowance for home working );
• Flexible working hours, modern workspace and a good working atmosphere;
• International working environment with colleagues of more than 50 different nationalities;
• Wellbeing activities ( f.e . yoga , pilates and bootcamp) and an inhouse gym ;
• Community involvement ( STICHD impact tool );
• STICHD drinks 5/6x per year in the city center of Den Bosch;
• Work hard, play hard. Our STICHD -events are legendary.

About Us

We like to think of ourselves as a family of experts.

Ok, we know what you’re thinking: at over 700 members, that’s a pretty big family. But what we really mean is that, whatever our skills or our story, whatever the task or the time pressure, we’re in it together. Pushing each other, backing each other and believing in each other, always.

We’re one STICHD. And that matters, because this one company does a lot.

We partner with some of the world’s most iconic brands to create products that people love. From socks and underwear to swim and fanwear. From PUMA and Levi’s to Formula 1 and Manchester City. From design and logistics to retail and events. From our HQ in the Netherlands to sales offices and logistics centres all over the world. Like we said: a lot.

Why join us?

Because at STICHD, you get the best of both worlds. The buzz and exposure of working on a global scale with the world’s biggest brands. The freedom and flexibility to find your own passion and follow your own path. But most of all, because we care. We really care. About our brands and products. About each package and every fan’s experience. About one another.

We have some amazing people at STICHD. People with different backgrounds and skillsets, perspectives and personalities. Global leaders in their field who always stay curious, grounded and never stop learning.

Does this sound like it could be you? Click ‘apply’ and show us what you’ve got!

AQCUISITION AS A RESULT OF VACANIES IS NOT APPRECIATED

STICHD provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at STICHD and PUMA, and we do not tolerate any form of harassment or discrimination.

At STICHD and PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically.