(Associate) Specialist, Web Analytics & Tracking

At QIAGEN, we are driven by a simple but powerful vision: making improvements in life possible.

We’re dedicated to revolutionizing science and healthcare for the better. From our entrepreneurial roots to our current global presence, we've grown into a force for positive change. With thousands of employees across six continents, collaboration is our greatest strength. We’re always striving to identify talented individuals to join our exceptional teams.

We have played a pivotal role in shaping modern science and healthcare, and we're just getting started. If you're someone who thrives on new challenges, values diversity and wants to make a tangible difference in people's lives, then QIAGEN is the place for you.

At QIAGEN, every day is an opportunity to make a real-life impact.

Join us, grow with us, and together, let's shape the future of biological discovery.

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About the role

As an (Associate) Specialist, Web Analytics & Tracking , you will enable data-driven decision-making across QIAGEN’s digital ecosystem and global marketing initiatives. Working within the Marketing Analytics, Research & TechOps team , you will analyze customer journeys, digital touchpoints, and campaign performance, while helping ensure reliable web tracking and effective use of web analytics technologies.

In this role, you will act as a key contact for Adobe Analytics , web tracking, dashboards, and digital performance insights. You will partner with marketing, digital, IT, and external vendors to improve data quality, translate business needs into tracking requirements, and turn web analytics findings into actionable recommendations.

Your responsibilities

• Be the go-to-person and analytics advisor for web analytics proactively analyzing customer journeys, digital touchpoints, and campaigns to surface actionable insights
• Own and enable the effective use of Adobe Analytics, hands-on helping users with self-service reporting, as well as deliver requested dashboards, and reports
• Translate business needs into requirements and work with tracking developers to implement, test, and validate tracking; ensuring reliable, data capture for new website features
• Identify and drive improvements in web analytics, tracking quality, reporting, and journey optimization in collaboration with marketing, digital, and IT
• Manage Adobe Analytics vendor interactions, including support requests, issue escalation, usage optimization, and drive contract renewal or adjustments
• Identify, own and drive projects to bring our web analytics, tracking and journey optimization to the next level and engage in cross-functional projects

Your profile

• University degree (or final-year student) in a business, marketing, technology, sciences or similar field, Master’s degree preferred
• 1+ years of experience in web analytics, digital analytics, web tracking, or a related role
• Experience with web analytics tools, particularly Adobe Analytics, is a strong plus
• Good understanding of web analytics concepts and web tracking concepts – Basic JavaScript, HTML and CSS knowledge is a plus
• Analytical mindset, attention to detail, very good English and good excel skills
• Team player with a collaborative approach and willingness to learn in an international environment.

What we offer

• Private medical care
• Group Life Insurance
• Multisport card
• Flexible benefits platform
• Language classes
• Pension Scheme (PPE) after 12 months
• Childcare subsidy
• Training and development programs
• Happy Monday (snacks provided)
• Attractive location (Sky Tower)
• Hybrid work (conditional to your role)

Our people are the heartbeat of everything we do. Passion drives us as we push boundaries to innovate and evolve. We inspire with our leadership and make an impact with our actions. We cultivate a collaborative, supportive environment where each individual and team can flourish. We champion accountability and encourage entrepreneurial thinking.

QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or disability.

Please make sure to send an English version of your CV!