Manager, TV Audience Measurement

We help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.

Job Details

Fifty5Blue is a global leader in media measurement and analytics, operating in more than 80 countries.

We bring clarity to complexity. Our independent, hybrid cross-media audience measurement combines trusted audience panels with large-scale data to establish a single, coherent view across platforms and markets. This gives content owners, advertisers , agencies and platforms the clarity and confidence to develop content and plan advertising decisively.

With deep expertise across global media systems, we design integrated, comparable measurement frameworks that support a more consistent and accountable media market.

Job Title: Manager, TV Audience Measurement

Location: London Westgate

Employment Type: Permanent

Reports to: Senior Manager, Audience Measurement, Barb

#LI-Hybrid #LI-EH1

• This is a full-time permanent position, based in our London office. We operate on a hybrid working arrangement and require a minimum of 2 days in the office. We welcome all applications from those with the legal right to live and work permanently in the UK, without requiring VISA sponsorship now or in the future.

Overview

This is an exciting opportunity for someone with a passion for TV audience research and a curiosity for how measurement technology works behind the scenes. On behalf of Barb Audiences, Fifty5Blue creates the audience data that underpins the TV and video market in the UK, measuring viewing across linear and on demand, constantly adapting to new ways of watching.

As Manager, TV Audience Measurement, you’ll play a hands-on role in shaping and evolving how Barb measures television viewing across the UK. Sitting within the wider Barb research team, and reporting to the Senior Manager, Audience Measurement, you will help deliver a robust, future-facing measurement system that reflects how audiences really watch TV today.

Blending audience insight, technical understanding and delivery focus, this role combines data analysis, development coordination and stakeholder engagement. You’ll work closely with product and technology teams to ensure that changes to Barb’s measurement systems are thoroughly tested, understood, and deliver against research objectives and client needs.

This role is ideal for someone who understands TV audiences and is eager to deepen their technical expertise in audience measurement systems and methodologies.

Key Responsibilities

Audience Measurement & Development

• Support the ongoing enhancement of Barb’s TV audience measurement, identifying opportunities to improve accuracy, coverage and insight
• Translate research and client needs into clear development briefs, ensuring outputs are aligned to how the data will be used

Project Delivery & Implementation

• Work closely with product and technology teams to ensure developments are delivered smoothly and meet agreed objectives
• Review test outputs and contribute to the research-led sign-off of software and system releases, ensuring they behave as expected and deliver against client and methodological requirements

Data Analysis & Insight

• Analyse and interpret audience data, presenting findings in a clear, compelling and accessible way
• Evaluate the impact of system or methodological changes, helping stakeholders understand implications for reporting and usage
• Lead the evaluation of test results and measurement changes, ensuring implications are well understood and communicated
• Present findings and recommendations to Barb, stakeholders, and senior leadership
• Respond to audience data queries, developing expertise in methodologies, outputs and data structures

Stakeholder Support & Engagement

• Build strong working relationships with Barb, internal teams and external stakeholders

Skills and Knowledge Required

• Background in TV audience research, media measurement or a related field
• Strong analytical skills, with confidence in handling and interpreting data
• Advanced Excel skills (pivot tables, lookups) and the ability to communicate insights effectively using PowerPoint or similar tools
• Knowledge of data manipulation languages is desirable (SQL, Python)
• Interest in technical systems and how measurement data is produced, processed and validated
• Knowledge of tools such as TechEdge is advantageous
• Strong organisational and project coordination skills
• Curious, proactive mindset with a desire to understand how things work and how they can be improved
• Effective communicator with the ability to collaborate across technical and non-technical teams

Our offer

Our specialist expertise, pioneering technology and commitment to innovation provide the ideal environment for career growth.

Want to have a real-world impact? Help us deliver the trusted data that informs decisions in content and advertising across the world.

When you join us, you’ll gain the benefit of our global reach, advanced technical innovation and deep expertise. We’ll support you with training and career development opportunities. Become part of a community of passionate, dedicated professionals.

Why join Fifty5Blue?

We pride ourselves on understanding people, and what makes us think and act the way we do.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Fifty5Blue.

Privacy and Legal Statement

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by Fifty5Blue. Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s) and for consideration for potential future opportunities at Fifty5Blue. For full details of our privacy policy please visit https://www.fifty5blue.com/privacy-policies/fifty5blue-privacy-notice-for-candidates

Country

United Kingdom

Why join Fifty5Blue?

We pride ourselves on understanding people, and what makes us think and act the way we do.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Fifty5Blue.