Vice President, Analytics

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

• $1 Billion+ in Annual Billings
• 200 Team Members
• Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024

As Vice President, Analytics , you will be a key member of the MissionOne Media leadership team, responsible for shaping and scaling the A nalytics practice. You’ll help drive the vision for how data and insights are leveraged across the agency—developing innovative measurement frameworks, leading strategic client engagements, and empowering a multidisciplinary team of data, analysts and reporting experts . This role is ideal for a strategic, business-minded leader who thrives at the intersection of analytics, marketing, and digital transformation.

Key Responsibilities

• Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps.
• Holistic marketing performance reporting & dashboarding
• Media measurement vendor evaluation, contracting & budget management
• Cross-channel response analytics & media plan optimization
• In-channel response attribution analytics & investment plan optimization
• Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements
• New Business Development support
• Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making.
• Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.
• Partner with internal stakeholders—media strategy, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution.
• Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies.

Qualifications

• 10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization.
• Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
• Expertise with analytics reporting and data platforms Tableau, SQL, Adverity
• Strong understanding of data and ad tech ecosystem, with a focus on digital environment. Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen, Circana, Dynata).
• Strong leadership, mentorship, and change management skills. Experience managing multi-functional teams
• Strong project management skills and the ability to simultaneously lead multiple ongoing project streams
• Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights
• Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail

The annual gross base salary range is $160,000 - $220,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.

BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging

• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.