Senior Product Marketing Manager
talk360 (recruitee) · Amsterdam, Noord-Holland, Netherlands
About The Role
The Challenge
Talk360 helps users across the world to make reliable international calls to the people who matter most. Every day, people across 190 countries rely on us when they need to reach family, friends, customers or colleagues. Right now, almost everything we say about our product assumes a single narrative. But our users are not one audience. Someone calling their parents every Sunday has different needs and motivations than someone calling customers overseas every day for work. The same is true for our features: someone sharing credit with a colleague expects something very different from someone sharing credit with a family member abroad, yet today we describe both in exactly the same way.
That's where you come in. As our first Product Marketing Manager, you'll define how Talk360 is positioned, understood and brought to market. Working at the intersection of Product, Commercial and Customer Insight, you'll turn features into stories, launches into adoption, and customer insight into sharper positioning. Most importantly, you'll help us move from marketing one product to speaking to the many reasons millions of people rely on Talk360 as we continue to expand beyond international calling.
We're a lean, international team of around 30 people, profitable since 2025, and expanding beyond our core app through embedded calling for B2B2C partners. We need someone who wants to define how a company like that talks about itself, not someone who wants a narrative that's already been written.
What You'll Do
- Own how the world understands Talk360. Define the positioning, messaging and storytelling that brings our product to life for millions of people around the world.
- Lead go-to-market for everything we launch. From new features to major product releases, you'll shape launch strategies that drive awareness, adoption and long-term customer value.
- Obsess over our users. Turn research, behavioural data and user conversations into sharper messaging, stronger campaigns and better commercial outcomes.
- Own our online product experience. Own Talk360.com, continuously improving how we explain our product and convert visitors into loyal users.
- Be the bridge between Product and Commercial. Ensure product innovation translates into commercial success by aligning Marketing, Product and Support around one clear story.
- Influence what comes next. Use customer insight and market intelligence to shape product positioning, identify new opportunities and help guide future product decisions.
The Team
You'll sit closest to Edgar (Chief Revenue Officer), Ruben and Yulia (Paid and Organic Channel Specialists), Nikita (CRM) and Quintin, Kseniia and Cameron (Product Team). We're a flat, lean team, so you'll have real, direct exposure to product and commercial decisions from day one, not a filtered version of them.
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