Executive, Campaign Planning & Implementation

WHY JOIN US?

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES

Job Responsibilities

Campaign Setup, Trafficking & Execution

• Own end-to-end execution of digital campaigns, ensuring accurate setup, timely delivery, and smooth performance across Astro's ad network.
• Ensure accurate ad trafficking, creative uploads, and tracking implementations for all campaigns.
• QA creative assets, third-party tags, tracking pixels, and ad placements to prevent errors and discrepancies.
• Collaborate with Sales and Campaign Planning Manager to align execution with advertiser goals.

Campaign Monitoring & Performance Optimization

• Monitor daily campaign performance (e.g., impression delivery, pacing, click-through rates, conversions) and flag underperformance for adjustments.
• Optimize campaigns by adjusting budgets, tweaking targeting, and refining bid strategies to improve efficiency.
• Track and analyse key KPIs (eCPM, CTR, CPC, CPA, ROAS, viewability) to proactively adjust tactics for better results.
• Ensure campaigns stay within budget and maximize return on ad spend (ROAS).

Troubleshooting & Technical Support

• Work closely with ad tech and operations teams to troubleshoot tracking errors, discrepancies, and ad delivery issues.
• Ensure all tracking pixels, UTMs, and conversion tracking are properly implemented and functioning correctly.
• Liaise with ad verification vendors (MOAT, IAS, DoubleVerify) to ensure compliance with viewability and brand safety standards.

Reporting & Insights

• Generate weekly and post-campaign performance reports, highlighting key learnings and optimization recommendations.
• Assist in campaign analysis by identifying trends, testing new strategies, and providing data-driven insights.
• Keep track of spend pacing, delivery reports, and KPI benchmarks to ensure campaigns meet expectations.
• Conduct in-depth post-campaign analysis, identifying insights to improve future campaign execution.
• Ensure that learnings from past campaigns are applied to improve future planning and execution.

Continuous Learning & Industry Trends

• Stay up to date with new features, updates, and best practices across Google, Meta, TikTok, and programmatic platforms.
• Test and implement new ad formats, bidding strategies, and optimization techniques to drive campaign success.
• Share insights with the team on emerging trends, platform updates, and innovative approaches to digital advertising.

Team Management & SLA Enforcement

• Lead and mentor Digital Campaign Executives, ensuring they work together to achieve campaign KPIs and delivery goals.
• Enforce best practices and SLA adherence, ensuring campaigns follow standard workflows and meet quality expectations.
• Develop and implement checklists, SOPs, and process improvements to minimize execution errors.
• Conduct training and knowledge-sharing sessions to upskill the team and ensure consistent execution standards.

Requirements

• Degree/Diploma holders in Advertising/Commerce/Communications or in any relevant field
• 1-2 years of experience in digital media campaign execution, trafficking, and optimization.
• Hands-on experience with Google Ad Manager (GAM), DV360, The Trade Desk (TTD), Xandr, Meta Ads, and TikTok Ads.
• Strong understanding of campaign KPIs such as CTR, CPM, CPC, CPA, ROAS, and viewability metrics.
• Experience with tracking tools, UTM parameters, and conversion pixels.
• Proficiency in ad operations, troubleshooting ad delivery issues, and working with ad verification tools (MOAT, IAS, DoubleVerify).
• Strong analytical skills with the ability to interpret campaign performance data and implement optimizations.
• Detail-oriented with excellent problem-solving and time management skills
• Strong attention to detail and project management skills to ensure seamless campaign execution.

REQUIREMENTS