Sr Social Media Producer
Entravision · FL, US
About The Role
Summary Entravision is seeking a Senior Social Media Producer to support the daily social media operation of our national Spanish-language streaming news platform. This is a hands-on role for a digital journalist who understands breaking news, audience behavior, and social-first storytelling. Essential Functions Work closely with the Social Media Editor to execute the daily editorial and publishing strategy across Instagram, TikTok, Facebook, X, YouTube, and emerging platforms. Produce, edit, write, and publish engaging social-first content, including short-form videos, graphics, headlines, captions, clips, thumbnails, and live updates. Lead social media coverage during assigned shifts, breaking-news events, live programming, and special coverage. Help assign and coordinate daily content with Social Media Producers, editors, graphic designers, reporters, anchors, and newsroom producers. Identify trending topics, viral conversations, and opportunities to expand the reach of the newsroom’s reporting. Repackage television and streaming content into engaging digital formats designed specifically for social audiences. Monitor audience engagement and platform performance, using analytics to improve content and publishing decisions. Stay current on emerging platforms, AI tools, social media trends, algorithms, and digital storytelling techniques
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