Communication Expert

Our client is seeking a hands-on Communication Channels Expert to manage and optimize Telegram, push notifications, and additional messaging channels across the player lifecycle. This role sits within the CRM Operations team and focuses on execution, technical setup, automation flows, and continuous optimization of communication channels that support acquisition, engagement, and retention.

The ideal candidate demonstrates strong operational thinking combined with technical curiosity, has a solid understanding of messaging ecosystems, and collaborates effectively with CRM, Product, and Development teams.

Key Responsibilities

Telegram Operations & Channel Management

• Configure and manage Telegram channels, bots, and broadcast flows
• Maintain channel structure, permissions, content delivery, and operational stability
• Monitor performance metrics such as engagement, click-through rates, and channel growth

Technical Execution

• Implement messaging flows using CRM tools and automation platforms
• Support bot setup, integrations, tracking links, and trigger-based communications
• Collaborate with developers on APIs, consent flows, token handling, and technical troubleshooting

Campaign Execution

• Execute daily and lifecycle communications in alignment with CRM planning
• Support LiveOps activities, promotional campaigns, and community engagement initiatives
• Ensure accurate segmentation, targeting, and adherence to communication limits

Optimization & Reporting

• Track channel performance and identify opportunities for improvement
• Assist with A/B testing of messaging formats, timing, and delivery logic
• Maintain documentation of workflows, triggers, and operational processes

Requirements

Experience

• Minimum of 2 years’ experience in CRM operations, messaging platforms, or digital communications
• Hands-on experience with Telegram, bots, and similar messaging ecosystems
• Experience in gaming, technology, or high-volume digital environments is considered an advantage

Technical Skills

• Understanding of automation tools, triggers, and segmentation logic
• Comfortable working with links, tracking parameters, and integrations
• Basic knowledge of APIs, tokens, or SDK workflows is a plus

Soft Skills

• Highly organized with a strong focus on execution
• Detail-oriented with a problem-solving mindset
• Proactive communicator who collaborates effectively across teams
• Comfortable working in a fast-paced, dynamic environment with shifting priorities

Nice to Have

• Experience with CRM platforms such as Smartico or similar tools
• Knowledge of push, email, or multi-channel communication strategies
• Familiarity with analytics dashboards and performance reporting tools