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NY
Product Owner
Nir Yu · Mexico
About The Role
The Role
We are seeking an experienced Product Owner to lead the migration. This role will drive product strategy, backlog execution, and stakeholder alignment to deliver a seamless, compliant, and business-value-driven transformation across various functions.
Key Responsibilities
- Product Ownership & Strategy
- Define and own the product vision, roadmap, and backlog for the CRM migration program
- Translate business needs into clear user stories, acceptance criteria, and prioritized backlog
- Align CRM capabilities with commercial excellence, omnichannel engagement, and customer experience goals
- Migration & Transformation Delivery
- Lead functional design and migration from Veeva CRM to Salesforce Life Sciences Cloud
- Ensure data migration integrity, including HCP/HCO master data, interactions, and consent management
- Support process harmonization and standardization across regions and brands
- Stakeholder Management
- Collaborate with Sales, Marketing, Medical Affairs, Patient Services, Compliance, and IT stakeholders
- Act as the primary interface between business and delivery teams (Dev, QA, Data, Integration)
- Drive decision-making forums, backlog grooming, sprint planning, and demos
- Agile Execution
- Own Agile ceremonies: sprint planning, backlog refinement, reviews, retrospectives
- Ensure timely delivery of high-quality increments aligned with business priorities
- Continuously optimize backlog based on business value and feedback loops
- Compliance & Regulatory Alignment
- Ensure CRM solution adheres to pharma compliance requirements (e.g., promotional guidelines, consent, transparency reporting)
- Collaborate with Legal/Compliance to embed auditability and regulatory controls
- Integration & Ecosystem Enablement
- Drive integration with key platforms such as:
- Marketing automation (SFMC / Adobe)
- Data platforms (MDM, CDP, Data Lake)
- Patient Services / HUB systems
- Support omnichannel engagement enablement and analytics integration
Requirements
- 8–12+ years of experience in Product Ownership / Business Analysis / CRM transformation
- Strong experience in Veeva CRM and Salesforce (preferably Life Sciences Cloud or Service Cloud)
- Proven track record in CRM migration or large-scale digital transformation in pharmaceuticals or life sciences
- Deep understanding of:
- HCP engagement models
- Field force operations
- Pharma compliance & regulatory requirements
- Hands-on experience with Agile/Scrum delivery models
- Strong stakeholder management and executive communication skills
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