OOH Expansion Lead-Madrid

Drive exponential growth of Cainiao’s Out-of-Home (OOH) network by owning a full-funnel partnership engine: from cold outreach → qualified lead → signed agreement → activated location. You are measured not by sites installed, but by pipeline health, conversion rate, and revenue-per-partner.

Job Description

• Pipeline Generation & Lead Sourcing
• Own end-to-end lead generation: build and execute multi-channel sourcing strategies: Digital / Offline / Referral
• Identify and acquire high-potential OOH host partners: convenience stores, pharmacies, transit hubs, real estate developers, and service networks.
• Define and track Pipeline KPIs. Leads / month - Conversion Rate - Pipeline coverage.
• Develop and deploy standardized partner qualification frameworks
• Negotiate and close agreements with speed and precision.
• Marketing-Led Demand Generation
• Co-create and execute marketing campaigns to drive consumer adoption and repeat usage.
• Measure campaign ROI
• Partner with Marketing to develop co-branded assets.

Job Requirement

• 5+ years in B2B partnership development, retail network expansion, or growth marketing—ideally in logistics, e-commerce, fintech, or mobility.
• Strong negotiator, storyteller, and data interpreter
• Experience with team management.
• Fluent in English; Chinese is a strong advantage.
• Builder mindset: you thrive where strategy meets execution—and you measure impact in growth, not just activity.
• Proven success launching 100+ physical touchpoints (e.g., parcel lockers, EV charging).