Growth Manager, West Africa

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

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• Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
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• Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
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• Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
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• Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
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• Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
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• Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
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• Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
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• Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
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• Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.

Requirements

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• A minimum of 5 years of experience in lifecycle management.
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• Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
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• Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
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• Experience in user segmentation, customer lifecycle management, and A/B testing.
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• Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
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• Creative thinking for developing innovative marketing strategies and engaging campaigns.
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• Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
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• Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.