Head of AI

• What success looks like (First 100 Days)
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• A ranked, org-wide AI opportunity portfolio ; top use cases scored on ROI, that leadership trusts as the roadmap.
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• A living document, AI-capability audit that maps opportunities for AI augmentation or replacement at the role-task-level
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• A meaningful number of use cases live in daily production use (not dead pilots), each with quantified impact (revenue increased or cost avoided), and cost:.
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• Demonstrable headcount leverage , specific roles or hires we didn't need to make because AI absorbed the work.
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• Adoption you can measure: every function running at least one AI workflow in regular use, with leaders who can articulate what's working.
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• Solid foundations: workflows that respond fast, are easy for humans to steer and correct, and are integrated deeply enough into our tools to be trusted.
• Core responsibilities

1. Find and rank the opportunities (strategy)

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• Map where AI creates the most value across every function; build and maintain the prioritised portfolio with clear ROI logic.
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• Pressure-test ideas hard, kill the low-value ones early, defend the high-value ones with evidence. (This is the critical-thinking core of the role.)

1. Build and ship

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Deploy AI use-cases in an agile manner, from prototyping, to MVPs, to products, processes and workflows.

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Use stakeholder time efficiently across user discovery, brainstorming, product iterations and user acceptance

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Examples in our world: creative/content throughput for Blood & NDO across TikTok Shop/Shopee; KAM and trade comms; market-entry and competitive research; demand and supply planning support; finance and reporting tasks on top of; SOP and onboarding content, and much more

1. Enable and coach the org (adoption)

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• Help function leaders and their teams see what's possible, then bring them along, training, hands-on pairing, and removing friction.

1. Own the plumbing (foundations)

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Ensure the hygiene factors are genuinely handled: speed of response by AI, easy human-in-the-loop input and correction, and depth of integration into our actual systems. Set sensible guardrails for data, access, and review.

Who you are

Must-haves

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• Exceptional critical thinking and prioritisation, you can look at a messy org and find the few highest-leverage moves.
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• A builder's instinct: you've shipped things, can prototype with AI tooling, and aren't afraid to get hands dirty (even if you later orchestrate others).
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• Strong influence and communication, you can help leaders see the value clearly and coach a team to wield AI better.
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• Bias to action and ownership, you ship something useful in weeks, not quarters.
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• Comfortable challenging the default and pushing back on leadership, including the founders, with evidence.

Nice-to-haves

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PM background or similar (structured thinker, comfortable owning outcomes across functions).

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Exposure to FMCG, e-commerce/retail, or fast-scaling startups.

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Hands-on familiarity with current AI tooling (agents, automation, prompt/workflow design, integrations).

How the role works

You sit in the Founder's Office with an org-wide mandate, which means you partner with every function head rather than owning a single P&L. You'll work closely with the founders, Country GMs and Function Heads on prioritisation and with function leaders on execution