Social Media Manager / Content Creator

About Coalfire

Coalfire is on a mission to make the world a safer place by solving our clients’ hardest cybersecurity challenges. We work at the cutting edge of technology to advise, assess, automate, and ultimately help companies navigate the ever-changing cybersecurity landscape. We are headquartered in Chicago, Illinois with offices across the U.S. and U.K., and we support clients around the world.

But that’s not who we are – that’s just what we do.

We are thought leaders, consultants, and cybersecurity experts, but above all else, we are a team of passionate problem-solvers who are hungry to learn, grow, and make a difference.

What You'll Do

• Own and manage Coalfire’s social media content calendar and publishing cadence across corporate priority channels.
• Create original content across formats, including social posts, campaign copy, short videos, motion snippets, executive content, event recaps, customer story highlights, webinar promos, and other digital brand assets.
• Write compelling, audience-first copy that turns complex cybersecurity, compliance, and AI topics into clear, engaging stories for executive and practitioner audiences.
• Capture and shape content ideas into strong narratives, hooks, and story arcs that help Coalfire stand out in-market and make technical subject matter more accessible and memorable.
• Edit video content for social and campaign use, including clipping webinars, interviews, event footage, demos, and thought leadership moments into polished, channel-ready assets.
• Develop or adapt visual assets such as social graphics, quote cards, carousels, simple motion graphics, thumbnails, and branded promotional materials in partnership with design or through light hands-on production.
• Partner with marketing leaders, designers, campaign owners, executives, and subject matter experts to develop channel-ready content and creative assets aligned to launches, campaigns, events, webinars, case studies, and research.
• Repurpose long-form content into high-performing multi-channel assets, extending the value of reports, blogs, webinars, presentations, podcasts, video, and event content.
• Manage day-to-day publishing, scheduling, and platform operations using social management tools such as Sprout Social or similar workflows already in use at Coalfire.
• Support and help scale Coalfire’s employee advocacy efforts by activating internal voices, shaping suggested messaging, and encouraging broader participation across the business.
• Monitor channel and content performance and produce clear, actionable reporting on engagement, audience growth, content performance, and social impact on website traffic, form fills, qualified leads, and broader business outcomes.
• Manage and engage in Coalfire’s internal social workflows, including coordination in the social Slack channel and collaboration with cross-functional stakeholders.
• Stay current on platform changes, content trends, storytelling formats, and creative best practices, then translate those insights into smarter recommendations for Coalfire’s brand and audience strategy.
• Protect brand integrity by ensuring all external communications align with Coalfire brand guidelines, social media guidance, and confidentiality expectations.

What You'll Bring

• 5–7 years of experience in social media, content marketing, digital content creation, brand journalism, communications, or a related B2B content role.
• Experience managing social media strategy and execution for a fast-paced B2B company or start up. Background in technology, cybersecurity, SaaS, or professional services brand preferred though others will be considered
• Exceptional writing, editing, and storytelling skills, with the ability to translate technical or compliance-focused topics into clear, engaging, high-impact content.
• Strong content creation instincts across formats, with experience producing short-form video, visual storytelling assets, and campaign content from concept through final delivery.
• Experience with video editing and content production tools such as Adobe Creative Suite, Premiere Pro, CapCut, Canva, Figma, or similar platforms.
• Ability to create or direct compelling graphics and visual assets that are on-brand, audience-relevant, and optimized for digital performance.
• Proven ability to build content calendars, manage deadlines, and keep multiple campaigns and deliverables moving with strong attention to detail.
• Experience partnering cross-functionally with designers, marketers, executives, and subject matter experts to produce high-quality content at speed.
• Strong analytical mindset with experience using performance data to refine strategy, improve engagement, and connect content performance to business outcomes.
• Familiarity with employee advocacy, social listening, and social media management platforms.
• Comfortable working independently while collaborating effectively across a small, high-performing marketing team.

Bonus Points

• Experience in start ups, cybersecurity, compliance, cloud, AI security, or other highly technical B2B categories.
• Experience supporting executive social presence and thought leadership.
• Experience repurposing long-form assets such as webinars, research, reports, customer stories, and event content into social-first and campaign-ready content.
• Working knowledge of SEO, paid social, and demand generation alignment.
• Experience capturing content from live events, conferences, webinars, or customer programs and turning it into polished post-event storytelling and promotional assets.