Senior Marketing Specialist

The Marketing Specialist supports execution of marketing initiatives across Cetera’s RIA and Branches Channel, including Cetera Planning Partners (CPP), RIA Blueprint, Cetera Investors, and future affiliated communities. This role is responsible for leading client-facing communications and supporting the development of Cetera’s direct-to-consumer (DTC) marketing capabilities across Cetera Planning Partners. The Specialist will own the planning, development, and execution of client communications programs—including email, content, and campaign messaging—ensuring a consistent, high-quality client experience that drives engagement, retention, and conversion. Expertise in Salesforce Marketing Cloud is a requirement of this position.