Event Marketing Manager

#LI-OD1 #LI-HYBRID

This role sits at the center of CBIZ Technology's growth strategy, leading the planning, execution, and optimization of divisional marketing events and integrated campaigns that drive brand awareness, client engagement, partner relationships, and pipeline growth. The Event Marketing Manager serves as a strategic partner to technology practice leaders, sales teams, and vendor partners, owning the full lifecycle of in-person and virtual events while ensuring every initiative is aligned to business objectives and measurable outcomes. Essential Functions and Primary Duties Lead the planning, coordination, and execution of technology-focused events, including conferences, trade shows, executive dinners, webinars, sponsorships, roadshows, and client-facing programs. Develop and manage integrated event marketing campaigns, including registrations, email communications, digital promotion, social media, content assets, and post-event follow-up. Partner with Technology practice leaders, sales teams, and business development professionals to align event strategies with growth objectives and pipeline goals. Manage vendor and alliance partner relationships, including sponsorship opportunities, co-marketing initiatives, MDF programs, and event deliverables. Coordinate all aspects of event execution, including logistics, venues, speakers, agencies, attendee experiences, budgets, contracts, and timelines. Collaborate with cross-functional teams to develop event messaging, presentations, collateral, promotional materials, and client communications. Track event performance, lead generation, pipeline contribution, and return on investment to measure business impact and identify optimization opportunities. Ensure timely lead follow-up and nurture activities by coordinating with sales and marketing teams before, during, and after events. Manage multiple event and campaign initiatives simultaneously while maintaining quality, consistency, and alignment with CBIZ brand standards. Stay informed on technology, marketing, and event industry trends to continuously enhance program effectiveness and attendee engagement. Preferred Qualifications Bachelor's degree in marketing, communications, business, event management, or a related field. 7+ years of experience in B2B marketing, event marketing, demand generation, or related disciplines. Experience managing the full lifecycle of in-person, virtual, and hybrid events within a technology, professional services, or business-to-business environment. Strong understanding of event-driven demand generation, lead management, campaign development, and pipeline reporting. Experience working closely with sales leadership, business development teams, and executive stakeholders. Proven ability to manage budgets, sponsorships, vendor relationships, and cross-functional projects. Familiarity with Salesforce, Pardot (Marketing Cloud Account Engagement), Asana, Canva, webinar platforms, event management systems, and related marketing technologies. Strong project management, communication, and organizational skills with the ability to manage multiple priorities simultaneously.

Minimum Qualifications High School Diploma (or GED) Must have and preserve required licenses Proficient use of applicable technology Demonstrated ability to communicate verbally and in writing with all levels of an organization, both internally and externally Ability to travel as required by business