Performance Marketing Manager

• We're launching the Lysted App — a mobile-first experience built for season ticket holders who want
• a simple, powerful way to sell their seats — while continuing to scale paid acquisition across our
• established B2B product suite.
• This is a hands-on performance marketing role. You'll own the budget, run the campaigns, build the
• tracking, and report on what it all actually drove.

Reponsibilities

B2B Paid Acquisition — Broker Products

• Own paid search and paid social for Lysted desktop — building and managing campaigns directly, in-platform
• Reach professional ticket brokers through the channels they actually use: Google Search, Meta, niche communities, and intent-driven placements
• Identify and pressure-test new acquisition channels: build a hypothesis, instrument it properly, run the experiment, and make a data-backed call on whether to scale or kill it
• Optimize for pipeline quality and customer LTV — not lead volume; push back when a metric doesn't reflect real business impact

Mobile App Acquisition — Lysted App

• Own paid UA from day one: Apple Search Ads, Google UAC, Facebook Group Advertising, Meta app campaigns — plus any channel worth a structured test
• Build acquisition funnels designed to reach season ticket holders specifically — not broad consumer audiences — and qualify them before they ever hit the app store
• Define and own mobile KPIs that reflect real business value: qualified installs, activation rate, D7/D30 retention, and in-app revenue signals — not raw download volume
• Run continuous A/B tests across creative, audience segments, and landing pages; read results fast and reallocate accordingly

Budget Ownership

• Own the full demand gen budget across mobile and web — allocate, pace, and adjust spend based on live performance data
• Make the call on where to increase investment, where to pull back, and how to reallocate when something isn't working
• Track and report on CAC, ROAS, and pipeline contribution by channel; bring spend efficiency into every planning conversation
• Come to budget reviews with a recommendation, not just a recap

Attribution & Measurement

• Build and own conversion tracking infrastructure across web and app — event-based and revenue-based, not form fills
• Work with our GTM engineer to ensure HubSpot attribution reflects actual channel-level revenue contribution
• Report on performance with a point of view: what's working, what isn't, what you're changing, and why
• Instrument every new channel test before it goes live — no spend without a measurement plan

Qualifications

• 4–7 years in performance marketing or demand generation, with direct hands-on experience managing campaigns in-platform — not directing agencies
• Proven track record scaling a consumer or prosumer mobile app through paid UA: Apple Search Ads, Google UAC, Meta, ASO
• Strong paid search and paid social fundamentals for B2B audiences — you write the ads, build the audiences, and manage the bids yourself
• Full budget ownership experience: spend allocation, pacing, efficiency reporting, and presenting recommendations to leadership
• A rigorous approach to A/B testing — creative, audience, landing page, offer — with a track record of using results to make fast, high-conviction decisions
• Experience identifying, launching, and evaluating new acquisition channels from scratch
• Fluency in conversion tracking and attribution setup — GA4, pixel implementation, app SDKs, UTM architecture, and HubSpot pipeline attribution
• A revenue-first mindset: you've optimized for pipeline quality, CAC, and LTV — not MQLs or raw lead volume

Bonus Points For

• Experience marketing across a multi-product platform or ecosystem
• Familiarity with the live events, ticketing, or marketplace industry
• Hands-on experience with HubSpot and marketing automation tools
• Managing B2B and consumer acquisition simultaneously — and knowing how to prioritize between them