School Marketing Manager

Dreamtime Learning Hiring School Marketing Manager

Position

School Marketing Manager

Location

Hyderabad

Work Mode

Onsite / In-office (not remote or hybrid)

Employment Type

Full-time, Permanent

Number of Openings

1

Experience

4–7 years

Salary Bracket

₹60,000 – ₹80,000 per month (₹7.2 – 9.6 LPA)

JOB DESCRIPTION

About the Role

We are looking for a results-driven School Marketing Manager to lead and execute marketing strategy across digital and offline channels, converting marketing activity into admissions and enrolment growth. This is a full-time, in-office role in Hyderabad.

Key Responsibilities

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram) to generate quality admission leads.
• Own SEO strategy — keyword research, on-page and technical SEO, content optimization, and link building.
• Drive online marketing across social media, email, WhatsApp, landing pages, and marketing automation.
• Lead offline marketing — school events, open houses, seminars, print, hoardings, BTL activities, and on-ground activations.
• Manage the marketing calendar aligned to the admissions cycle.
• Track and report on campaign performance (CPL, CAC, ROAS, conversions) and optimize spend.
• Manage marketing budgets, agencies, and vendors.
• Collaborate with the admissions team to align marketing with enrolment targets.

Must-Have Requirements

• Prior marketing experience within the School / Education industry (mandatory).
• Willing to work onsite in Hyderabad (mandatory).
• 4–7 years of overall marketing experience.
• Hands-on expertise in running ads (Google & Meta), SEO, and online + offline marketing.
• Strong analytical skills to interpret data and optimize campaigns.

Good-to-Have

• Familiarity with Google Analytics, Search Console, Meta Ads Manager, SEMrush/Ahrefs, and CRM/marketing automation tools.
• Experience marketing during an admissions cycle; team or agency management.

Education

Bachelor's degree in Marketing, Business, or related field. MBA in Marketing is a plus.