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Amazon Account Manager 亚马逊运营经理
Kirin · Shenzhen, China
About The Role
- Italic 正在深圳招聘一名亚马逊账户经理,负责管理 Italic 的亚马逊店铺日常运营、销售表现和账户健康。这个岗位适合有亚马逊运营经验、数据驱动、执行力强的人,能够把 Listing、广告、库存、绩效和平台合规管理得清楚有序。
- 工作职责
- 管理亚马逊 Seller Central 日常运营,包括 Listing 创建与优化、变体管理、A+ 内容、品牌旗舰店维护。
- 监控账户健康、绩效通知、政策合规和申诉处理,确保账户安全。
- 制定并执行广告策略(SP、SB、SD),管理预算、竞价、关键词和投放效果。
- 跟踪销售数据、转化率、ACOS、TACOS、库存周转等关键指标,输出周报和月度复盘。
- 协调 FBA 库存计划、补货节奏、IPI 分数和超龄库存清理,与物流团队对接入库发货。
- 管理促销活动(Coupon、Deal、Prime Day、黑五网一等大促报名与执行)。
- 监控竞品、价格、排名和评论变化,及时调整策略。
- 处理 Buyer-Seller Messages、A-to-Z 索赔、退货和差评跟进,维护店铺声誉。
- 整理并维护运营 SOP、广告操作手册和问题处理流程,降低交接成本。
- 及时反馈 Listing 被 suppressed、广告异常、库存断货风险和账户警告等运营风险。
任职要求
- 常驻深圳,能够与内部团队(产品、物流、品牌)紧密协作。
- 2 年以上亚马逊 Seller Central 运营经验,熟悉后台操作全流程。
- 有实际的 Amazon PPC 广告投放和优化经验,能独立管理广告预算。
- 熟练使用 Excel / Google Sheets 进行数据分析和报表输出。
- 书面沟通清晰,能够用英文处理亚马逊客服和卖家支持 Case。
- 有较强的数据和结果导向意识,能从数据中发现问题并提出解决方案。
- 有条理,稳定可靠,希望寻找长期稳定的工作。
- 能够在 Listing 优化、广告管理、库存协调和绩效监控之间灵活切换。
加分项
- 有品牌备案、透明计划、Project Zero 或 IP 保护相关经验。
- 使用过 Helium 10、Jungle Scout、Keepa、Sellerboard 等第三方工具。
- 熟悉 FBA 费用结构、入库配置、Shipment ID 追踪和索赔流程。
- 中英文沟通能力出色。
- 有家居、生活用品或 DTC 品牌的亚马逊运营经验。
- 了解 Shopify 与亚马逊的多渠道协作模式。
Italic is looking for an Amazon Account Manager in Shenzhen to manage day-to-day operations, sales performance, and account health for Italic's Amazon store. This role is for someone with Amazon operations experience, a data-driven mindset, and the ability to keep listings, advertising, inventory, and platform compliance well-organized.
RESPONSIBILITIES
- Manage day-to-day Amazon Seller Central operations, including listing creation and optimization, variation management, A+ content, and Brand Store maintenance.
- Monitor account health, performance notifications, policy compliance, and appeal handling to keep the account secure.
- Plan and execute advertising strategies (SP, SB, SD), managing budgets, bids, keywords, and campaign performance.
- Track sales data, conversion rates, ACOS, TACOS, inventory turnover, and other key metrics; produce weekly and monthly performance reports.
- Coordinate FBA inventory planning, replenishment timing, IPI scores, and aging inventory clearance; align with the logistics team on inbound shipments.
- Manage promotions (coupons, deals, Prime Day, Black Friday / Cyber Monday registration and execution).
- Monitor competitors, pricing, rankings, and review changes; adjust strategies promptly.
- Handle Buyer-Seller Messages, A-to-Z claims, returns, and negative review follow-ups to protect store reputation.
- Organize and maintain operational SOPs, advertising playbooks, and issue-resolution workflows to reduce handoff friction.
- Flag operational risks early, including suppressed listings, advertising anomalies, stockout warnings, and account health alerts.
REQUIREMENTS
- Based in Shenzhen and able to work closely with internal teams (product, logistics, brand).
- 2+ years of Amazon Seller Central operations experience with familiarity across the full backend workflow.
- Hands-on Amazon PPC advertising experience with the ability to independently manage campaign budgets.
- Proficient with Excel / Google Sheets for data analysis and reporting.
- Clear written communication; able to handle Amazon customer service and Seller Support cases in English.
- Strong data-driven and results-oriented mindset; able to identify problems in the data and propose solutions.
- Organized, reliable, and looking for a stable long-term role.
- Comfortable switching between listing optimization, advertising management, inventory coordination, and performance monitoring.
HELPFUL BUT NOT REQUIRED
- Experience with Brand Registry, Transparency, Project Zero, or IP protection.
- Experience with third-party tools such as Helium 10, Jungle Scout, Keepa, or Sellerboard.
- Familiarity with FBA fee structures, inbound placement, shipment ID tracking, and reimbursement claims.
- Strong Mandarin and English communication skills.
- Experience running Amazon operations for home goods, lifestyle, or DTC brands.
- Understanding of Shopify-Amazon multi-channel collaboration.
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