Aftermarket Sales Representative - North East

About Crown Lift Trucks Ltd

Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering & technology, as well as superior after-sales service. For 80 years, Crown’s business philosophy has utilised vertically integrated processes to design, manufacture, and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts, batteries and chargers as well as automation solutions and fleet management technologies, and warehouse solutions products and design services.

Since its founding in 1945, the family-owned company has placed the customer at the heart of its business. This commitment is reflected in its brand promise: *“When every minute matters, customers can count on Crown to keep their businesses moving.”*

Job Description

Reporting to the Branch Sales Manager, your key responsibility is the growth of Aftermarket Sales business within a specific region.

The regions already host an existing client portfolio but ultimately the success of the role hinges on 80% New Business Development and 20% Account Management of our existing customer base maximising the footprint of Crown aftersales and market share.

Areas for which the ASR will be responsible for increasing revenue include

Sales of

• PTH
• replacement batteries
• Ancillaries (including Crown Work Assist accessories)
• Signing up Service Agreements:
• Full maintenance contracts
• Preventative maintenance agreements
• Thorough examination agreements
• Battery care agreements
• Short Term Rental
• Operator Training
• Follow up of overdue chargeable service quotes

All targets will be set by the Branch Sales Manager, but the expectation is that 8 x orders per month is the minimum requirement (any combination of orders of the above).

The role of ASR will also be responsible for

• Targeted follow up of overdue chargeable service quotes to convert these quotes into orders
• Attend delivery/installations of truck sales to provide handover to customer and ensure all additional revenue opportunities are followed up
• Find leads for powered lift trucks and/or Warehouse Solutions equipment and pass onto the relevant Area Sales Manager
• Resource Management
• Review and respond to all marketing leads within 48 hrs.
• Attend regular review meetings with the Branch Sales Manager
• Profit and Loss
• Maximise all revenue potential for each customer.
• Operational Efficiency
• Target to grow chargeable revenues by 10% per annum.
• Ensure 100% of rejected estimates are followed up along with STS.
• Reporting / Administration
• Manage and report on all leads and enquiries
• Establish strong reporting routines and internal relationships.
• Safety and Risk Management
• Promote a safe workplace for all by your actions.

Person Specification

| | | |

| --- | --- | --- |

| | Essential Skills: | - Excellent communication skills, ability to influence and use diplomacy with clients and colleagues - Ability to interpret statistical data to identify trends and present findings. - Educated with an ability to achieve a grade C in English and Maths at GCSE. - Commitment to continuing personal and professional development. - Excellent organisational skills, resourceful and solution driven. - A high standard of accuracy and attention to detail. - Ability to multi‐task, prioritising workloads to work to tight deadlines. - Consultation and negotiation skills. - Flexibility to cope with diverse needs of the post. - Highly motivated and possessing a resilience to work under pressure. - Positive, personable, and optimistic with a can-do attitude. - Full UK driving license. |

Vacancy Details

• | |
• | --- |
• | Hours of Work: |