Website Designer
Pavago · Remote, Pakistan
About The Role
Website Designer
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
Location: Remote (LATAM, South Africa, Philippines, Pakistan Preferred)
About the Role
We’re hiring a creative and technically capable Website Designer to build modern, responsive, and conversion-focused websites across multiple CMS platforms.
This role combines visual design, front-end implementation, and website optimization. You’ll be responsible for designing layouts, building pages inside platforms like WordPress and Webflow, customizing websites with HTML/CSS, and ensuring websites are optimized for performance, SEO, responsiveness, and user experience.
This is not purely a graphic design role — we’re looking for someone who can both design and implement websites while balancing aesthetics, usability, and technical performance.
The ideal candidate has a strong eye for design, understands website conversion principles, and is comfortable working independently across multiple website projects in a fast-paced remote environment.
What You’ll Own
Website Design & UI Layouts
- Create wireframes, mockups, and responsive website designs using Figma, Adobe XD, or Sketch
- Design modern landing pages, marketing sites, and website layouts aligned with brand identity
- Translate visual concepts into clean, user-friendly website experiences
- Ensure consistency in typography, spacing, visual hierarchy, and design systems
CMS Development & Website Builds
- Build and customize websites on WordPress, Webflow, Shopify, or Squarespace
- Customize templates, themes, and layouts using HTML, CSS, and light JavaScript
- Configure plugins, integrations, forms, tracking tools, and widgets
- Maintain organized website structures and scalable CMS implementations
Website Optimization & SEO
- Optimize websites for mobile responsiveness, accessibility, and fast loading speeds
- Implement SEO best practices including metadata, image optimization, heading structures, and schema basics
- Run speed and performance audits using Lighthouse, GTmetrix, or Google PageSpeed Insights
- Improve website usability and conversion-focused user experiences
Testing, QA & Maintenance
- Test websites across devices, browsers, and screen sizes
- Troubleshoot formatting issues, plugin conflicts, and responsiveness problems
- Maintain website updates, backups, and general platform maintenance
- Ensure websites remain secure, stable, and fully functional
Collaboration & Content Coordination
- Work closely with marketing, content, and leadership teams on website updates and campaigns
- Incorporate feedback efficiently while maintaining design quality and consistency
- Support landing page creation for marketing campaigns and lead generation initiatives
- Organize and maintain design assets and reusable website components
What Makes You a Great Fit
- Strong design eye combined with technical website implementation skills
- Comfortable balancing aesthetics, performance, SEO, and usability
- Organized and detail-oriented with strong QA discipline
- Proactive and capable of managing multiple projects simultaneously
- Strong communicator who collaborates effectively with marketing and content teams
- Comfortable working independently in a remote environment
Required Experience & Skills
- 2+ years of professional website design experience
- Proficiency with Figma, Adobe XD, or Sketch
- Experience building websites on WordPress, Webflow, Shopify, or Squarespace
- Strong HTML and CSS skills
- Experience optimizing websites for mobile responsiveness and performance
- Strong understanding of modern website UI/UX principles
Preferred Experience
- Experience with Shopify or WooCommerce e-commerce websites
- Basic JavaScript or front-end development knowledge
- Familiarity with Google Analytics, Tag Manager, and SEO tools
- Experience working with SaaS companies, agencies, or e-commerce brands
- Understanding of landing page optimization and conversion-focused design
What a Typical Day Looks Like
A Website Designer’s day revolves around designing, building, and optimizing websites that support business growth and user experience. You will:
- Design website layouts and landing pages in Figma or similar tools
- Build and customize pages inside CMS platforms
- Optimize site speed, responsiveness, and SEO performance
- Test websites across browsers and mobile devices
- Implement revisions and improvements based on stakeholder feedback
- Support marketing campaigns with website and landing page updates
In short: you create visually engaging, responsive, and high-performing websites that improve user experience, support marketing goals, and strengthen brand presence.
Key Metrics for Success (KPIs)
- On-time delivery of website projects and updates
- Website load speeds optimized below target thresholds
- Mobile responsiveness and Lighthouse performance scores
- Positive stakeholder feedback on design and usability
- Reduced website errors and formatting issues
- SEO and conversion performance improvements
Interview Process
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Portfolio Review & Practical Assessment
- Client Interview
- Offer & Background Verification
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