Brand Business Development US Focus

Brand Business Development (US Focus)-fully remote

About Us

• We are a leading global digital content & entertainment platform.
• Our specialties include premium original content creation, global IP operation, and cross-border brand development.
• We possess strong layout and resource advantages within the global content industry.
• Our commitment is to build a diversified global content ecosystem and expand brand influence across North America through localized operations and high-quality partnerships.

Key Responsibilities

• Devise and execute strategies to support the business development team, with the goal of improving brand awareness and influence.
• Manage and strategize international marketing efforts, including brand promotions, marketing events, and various activities aimed at elevating the brand.
• Source, develop, and nurture brand partnerships; negotiate and drive end-to-end international collaborations, including co-branding initiatives, social media collaborations, and offline events.
• Research industry trends and consumer insights, and share findings with the internal team.
• Liaise with internal teams regarding needs and plans for brand marketing; collaborate on brand stories and social media content.
• Oversee budgets related to marketing materials and coordinate with internal teams.

Qualifications

• Minimum of 5 years of experience in content/entertainment branding or marketing (background in novels, comics, animations, films, or media companies preferred).
• Strong understanding of global content markets, with experience managing brand projects, organizing exhibitions or offline events, and established connections in brand partnerships.
• Exceptional written and verbal communication skills.
• Excellent organizational skills with the ability to manage multiple priorities.