Senior Product Manager II

Responsibilities

• Lead and implement the strategic vision for products within the Nielsen Ad Intelligence applications portfolio, aligning with company goals and market needs.
• Oversee the end-to-end product life cycle, from concept and development to launch and iteration.
• Prioritize the product roadmap, including a clear understanding of requirements, resources, execution timelines, and impact.
• Identify customer problems and workflow opportunities where AI, machine learning, and emerging technologies can unlock novel product capabilities and measurable business value.
• Define, evaluate, and drive AI-enabled product initiatives from discovery through production, including use case prioritization, solution design, experimentation, launch planning, and post-launch optimization.
• Partner closely with engineering, data science, and architecture teams to implement AI-powered solutions using appropriate approaches and tools, including machine learning, model orchestration, MCP, and related technologies where applicable.
• Establish clear product requirements, success metrics, guardrails, and evaluation criteria for AI functionality, including quality, reliability, explainability, performance, and user adoption.
• Lead testing and validation of AI-driven features through prototyping, test-and-learn experiments, pilot programs, and phased rollouts to ensure product-market fit and operational readiness.
• Collaborate with cross-functional teams (engineering, data science, sales, and marketing) to deliver cutting-edge solutions.
• Identify market trends, customer needs, and competitive landscape to inform product strategy.
• Drive innovation in planning products, fostering a culture of collaboration and excellence.
• Lead stakeholder communication, including presenting product initiatives and updates to cross-functional leaders and meeting with customers.
• Ensure products are launched on time and within budget, while meeting high-quality standards.
• Establish and track key performance indicators (KPIs) to measure the success and impact of the Nielsen Ad Intelligence applications.
• Ensure efficient and effective product development processes, including agile methodologies and best practices.
• 10–12 years of experience in technical product management with deep technical knowledge 
• Strong leadership and team management skills, with the ability to inspire and guide cross-functional teams.
• Good written and verbal communication skills and the ability to communicate with both technical and non-technical audiences.
• Experience building 0-to-1 products, leading client discovery, executing test-and-learn research, and adjusting product direction based on new information and changing priorities.
• Demonstrated success in driving product innovation and managing complex portfolios.
• Familiarity with modern AI product development concepts and tooling, such as model evaluation, prompt and workflow design, human-in-the-loop systems, MCP, and experimentation frameworks, is strongly preferred.
• Experience with advertising tech stack and direct experience building linear, digital, ad intelligence, cross-platform planning and measurement, DSP, SSP, ad server, data-driven planning, activation, programmatic buying, and measurement solutions in CTV/OTT environments is strongly preferred.
• Experience with media measurement in international markets desired.
• Experience with machine learning and AI applications in ad tech, including identifying practical use cases, partnering on implementation, and evaluating customer and business impact is desired.
• In-depth industry knowledge and experience with digital advertising standards and protocols, particularly in CTV and OTT, and familiarity with industry standards desired.

 

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